The CCTV 3 15 party exposed the marketing scam and the difficulty of refunding fees. Many students pay money easily, but it is difficult to refund it. 15 Party's mailbox received hundreds of complaints about Hi Learning Network. Some students told reporters that before registration, the sales of Hi Learning Network will give various promises. What? Guaranteed type, but signed a refund agreement? But a subject 100% guaranteed refund? 100% guarantee smooth registration? Wait a minute. Once the money is paid, when the students find out that they have been cheated and ask for a refund, the Complaints Department in Hi-Learning.com will come up with an agreement to deny all kinds of verbal promises made by the salespeople before. According to the data of Tianyancha, from 20 16 to 2020, Beijing Hi-Learning Network Education Technology Co., Ltd. was given six administrative penalties, ranging from tens of thousands of yuan to a maximum fine of 200,000 yuan. Most punishments are illegal acts that are ordered to correct false propaganda. In response to CCTV exposure, Weibo of Hi Learning Network responded that? Hi-learning attaches great importance to it. In this regard, Hi-learning set up a special working group at the first time to investigate related incidents and inform the public of the progress in time. ?
In 2022, the online education market in China will exceed 540 billion yuan. Some commentators believe that although the epidemic provides an opportunity for the rapid development of online education, whether any industry can go further depends not only on whether it can meet the needs of consumers, but also on whether it can provide consumers with high-quality and honest services and commodities, rather than relying on false propaganda and exaggerated promises to let consumers fall into the consumption trap. This not only violates the original intention of online education, but also makes enterprises and brands lose faith in consumers.
Of course, to truly make the market abide by the bottom line of honesty and service, it is necessary to have a strong ruler at the regulatory level, so that enterprises and practitioners can regain their awe, pay attention to observing children's interest in learning, and don't blindly report classes.
When you enroll in a cram school, you must keep your eyes open, ask about the relevant procedures, and be careful not to be deceived when you fill in the registration.