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What about the tourism management major in the School of Continuing Education of China West Normal University?
Training objectives This major has a certain professional theoretical foundation, good moral quality, strong practical ability and professional language application ability, and adapts to all kinds of middle and senior applied talents needed by tourism industry and hotel industry.

Professional skills training

This major requires students to master some basic theoretical knowledge of tourism management, have certain language expression and effective communication skills, and have strong professional practice ability. You can obtain professional qualification certificates such as tour guide qualification certificate, travel agency planner, hotel manager, tea artist and bartender, and offer professional English and Japanese throughout the course to cultivate students' ability to use foreign languages.

The academic system is 2.5 years

The main courses are management, introduction to tourism, hotel management principles, tourism resources planning and development, travel agency management, tourism psychology, tour guide practice, marketing and tourism regulations.

Career prospects

According to the statistics of the World Tourism Organization, tourism has become the industry with the largest number of students majoring in tourism management in the world, and it is growing at a double-digit rate every year. In China, in 2003, the fixed assets of China's tourism industry reached 843.9 billion yuan, the annual business income was about 230.8 billion yuan, and about 6,487,400 jobs were created. According to the data released by the World Tourism Council at the World Congress organized by the World Tourism Organization, the number of tourism employees in China ranks first in the world. According to the research results of the World Tourism Organization, by 2023, China will become the largest tourist destination in the world, with an annual reception volume of 1.37. Therefore, there is a big gap in the demand for tourism management talents in China.

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