This question needs to be decided according to your personal specialty. If you are good at writing articles, send pictures and texts on Baijiahao. If you are good at making videos, present your content in the form of videos. Now that the 5G era is coming, it can be said that video will be better, because this form belongs to a trend.

1. What can you do on Baijia in the field of learning and education?

We know many self-media platforms, Baijiahao is one of them, and it has very good traffic and performance, so if you choose the field of learning and education, this field is only relatively broad, and it is best to refine it, that is to say, make this field vertical again. For example, you can concentrate on this piece, so who is this group you study? It can be primary and secondary school students, high school students and college students. You need to be more specific. Because only more detailed content can attract your target users. If you want to do everything, it will be particularly wide. Although more users can see you, it will be more troublesome to keep it.

Second, the video format may be better than the graphic format.

The era of graphics and text has passed. It can be said that few people will write articles with pictures and texts in 2020, because at present, users' browsing habits are mainly videos, and the 5G era is coming, and more videos will be used in the future, so some editing skills or video production skills are still needed.

Third, some other views on Baijiahao.

In fact, when you are doing self-media, you can distribute your content to all platforms, not just a platform of Baijiahao, as a matrix of self-media, which can better promote your personal IP. If you are still in the incubation period, you can focus on choosing a platform to operate, and then do the self-media matrix after the platform is operated to a certain scale.