Network public opinion analysts belong to the category of public opinion management, but in reality, public opinion management is not a single discipline, it spans sociology, journalism and communication, government management, public relations, computer information science and many other disciplines. In practical work, ideological management, social conditions and public opinion management, public opinion propaganda management, network security management and brand reputation management have become our very important work, and the construction of relevant talent teams is becoming more and more important. Therefore, public opinion analysts need to study systematically, master the real public opinion analysis ability and have professional standards and skills.
Public opinion analysts should first study systematically and recommend the latest course content in 2023: 1. An overview of the history of public opinion development in China II. Network ideological games from a global perspective III. Public opinion and network public opinion theory in the new period 4 pages. Public opinion guidance methods and disposal strategies in public opinion events 5 pages. Analysis and evaluation method of public opinion pre-risk. Public opinion crisis management mechanism design and governance 7 pages. Crisis response 8 How to grasp the strategy of turning the timing in time? Deconstructing the basic application of information science in public opinion management 9 pages. Comprehensive ability and accomplishment of senior public opinion analysts 10. Writing Practice of "Five Reports" on Analyzing Internet Public Opinion 1 1. Research and application practice of high-level media public relations strategy 12. Case Deduction and Value Mining of Public Opinion Data ...
Recommended training institution: Zhongzheng Public Opinion Research Institute is the first professional public opinion research think tank established in China. For more than ten years, he has focused on big data analysis, online public opinion analysis, public opinion risk management, public opinion crisis management, public opinion talent training and professional standards construction of online public opinion analysts. In order to adapt to the development requirements of the new era and new stage, and improve the public opinion analysis, judgment, response, disposal and governance capabilities of managers and employees of various systems and units, a number of vocational skills training courses for network public opinion analysts have been held since 20021,and it is planned to continue to offer 6 courses in 2023. University professors, industry experts and authoritative media experts teach, and the curriculum system is designed in strict accordance with professional standards.
After completing the study course, students will be organized to take the vocational skill level evaluation examination organized by the Industrial and Information Examination Management Center. Those who pass the examination can obtain the professional skill grade certificate (intermediate and advanced) of network public opinion analyst issued by the center, which can be used as a proof to master public opinion work skills and as a reference for all units to select public opinion management talents.