As a franchise organization of education and training, operators should attach importance to their customers and learn to develop and manage customers, which is the lifeline of enterprises. Regardless of existing customers or potential customers, operators should carefully manage the relationship between enterprises and customers and actively promote the brand of enterprises, so as to achieve the purpose of developing potential customers. Let's talk about three strategies for education and training institutions to develop customers. First, visit customers regularly and irregularly according to customer categories, understand and analyze customer needs in time, collect new information, and design products to meet customer needs in time. The second is to organize a simple information bulletin and mail it to customers regularly, including the information trends of training companies, excellent training abstracts, articles showing the company's views, etc. It shows that the training company is very professional, so that customers can keep abreast of the activities of the training company and communicate effectively.