Public relations is an applied discipline to study the two-way communication between organizations and the public in administrative management and enterprise management activities. The course "Public Relations" is mainly an elective course for the self-study exam of higher education administration major (junior college), and it also takes into account the needs of setting up public relations courses in the self-study exam of other majors.

Public relations is a comprehensive subject, and learning this course requires necessary knowledge such as communication, management, social psychology, journalism and advertising.

Public relations is an applied subject. The main purposes of offering this course for management majors are: to make self-taught candidates of learning management majors understand the nature, significance and role of public relations in modern management; Learn and understand the concept and basic principles of public relations management; Understand and master the process, means and methods of communication between the organization and the public. To learn this course, we should not only carefully read and understand the contents of the textbook, but also closely connect with the practice, strive to cultivate modern public relations consciousness in practice, improve our own public relations quality, improve our practical public relations ability, and apply the theoretical knowledge and operational skills we have learned to work practice and social practice.