"Media research", also known as communication, refers to the study of the occurrence and development of human communication behavior and social relations. Generally speaking, communication is called communication, which is mainly discussed from the more abstract theoretical aspects.

Professional introduction: Have a solid basic knowledge of humanities and social sciences, natural sciences and communication history, master the principles, technologies and methods of digital video communication by TV and online media, and have the ability to engage in film editing, planning, production, hosting and research, teaching and management in related fields.

Employment prospects: Since the beginning of the 20th century, information communication has played an increasingly important role in social development, and TV media and online media have become new communication fields. According to the demand of information society and knowledge economy for information communication talents, this major aims at the most influential TV and online media communication in the field of information communication, and is a sunrise major with a combination of arts and sciences and skills. It can be widely used in news media organizations (radio stations, TV stations, websites, newspapers and magazines), publishing institutions, audio-visual publishing houses, propaganda departments of central and local governments, enterprises and institutions, advertising companies, education departments and agricultural technology extension departments, and engaged in editing, directing, reporting, hosting, making, advertising and cultural and economic activities planning, and developing and making computer network courseware.