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How to deal with the price war of e-commerce
The countermeasures for e-commerce to fight price wars are: increasing sku, adding new links, playing with concepts and hedging.

1, add sku

Simply put, it is to add a new low-priced sku on the basis of the link, and use this sku to reveal the low price to compete with peers.

2. New links

The new low-priced baby that cooperates with peers is nothing more than to seize our market share. Similarly, we can also join a new low-cost link ourselves, which, like the price of competing products, is also to grab market share. Instead of being robbed of low-priced market share by competing products, we might as well grab back our original low-priced market share.

3. Play with the concept

We can try to change the thin model into the ordinary model, and then change the ordinary model into the thick model, so that our products can reach a higher level in the minds of consumers, and the fierce price war will win.

Step 4 hedge

Hedging means that he sets a low price for your bid, and then you set a low price for his bid and hit a low price with a low price. In fact, this approach will intensify the price war, and to achieve this operation, businesses need to have sufficient capital costs or a strong low-cost supply chain.

Skills of novice opening online shop

Novices can directly search for some corresponding blue ocean keywords to see if there are any peer stores in the products ranked on the home page; If this product is only made by peers, it can still rank in the front, which shows that this product has great potential and is also a potential model that peers will focus on promoting and building. At this time, we can use business consultants to pull him into your competitive product analysis, directly benchmark his visitor growth route, and then do it with this colleague.

Pay more attention to the shops of some peers with similar product styles and prices, mainly to see what new styles their shops have recently put on, that is, products with new products. It is also possible to follow these new products directly, because that colleague can do his own shop well, which shows that he has no problem in choosing products. At this time, he will follow them directly, and there is a great chance to find the corresponding potential models.