1 Campus WeChat public platform creation plan
I. Purpose
1, the function and value of WeChat platform
With the large-scale popularization of smart mobile devices and the continuous upgrading of mobile networks, new life media has developed rapidly. The birth of WeChat is a new revolution in mobile communication software. In the past two years, WeChat has surpassed Weibo, QQ, Renren and SMS to become the most widely used mobile communication tool. More and more functions of WeChat are constantly integrating the mobile phone software market. Perhaps in the near future, the WeChat mobile phone software community will replace all kinds of mobile phone software in mobile phones.
Wechat public platform is a publicity platform for government, enterprises, associations and other institutions based on individual users of WeChat. Compared with other new media platforms, the WeChat public platform pays more attention to the accuracy of target groups and online and offline communication, and the new functions of the public platform are still under development. The emergence of WeChat public platform is the birth of truly interactive new media.
Features and advantages of WeChat:
(1) portability. The popularity of smart phones and mobile networks means the popularity of WeChat software that can be operated anytime and anywhere, and it also means that publicity and interaction are everywhere.
(2) simplicity. For WeChat customers, the operation mode is simple and the software has rich functions.
(3) Wide permeability. Wechat's market share is basically the same as that of smartphones.
(4) Diversity. Wechat can not only publish information in the circle of friends like Weibo and traditional media, but also be a timely communication tool with the functions of location and information push.
(5) initiative. Wechat can actively push information, and the biggest difference from traditional media is that the audience can passively accept information.
(6) fun. As a communication software, WeChat is constantly integrating various functions and integrating users' interests into the software.
2. The significance of building a campus WeChat platform
(7) With the popularity of smart phones, WeChat has become a faster way of home-school communication. "The WeChat platform goes beyond the function of the short message platform on the campus network, and can learn about the dynamics of schools and students anytime and anywhere, and parents can reply." The content of WeChat platform in middle school campus is generally about recent school activities, the latest trends, the display of students' works, famous educational sayings, and the recommendation of good books. The audience is mainly parents.
(8) The school has realized sending school information through WeChat platform and intelligently answering specific questions, such as sending "notice" to get the latest notice from the school. The school will also use this platform to broaden the channels of home-school interaction and actively promote the construction of home-school linkage. The school will further develop the function of this platform. Parents can not only learn about the recent activities and latest trends of the school, but also inquire about the relevant situation of their children at school.
(9) The school's WeChat platform is very rigorous, with special teachers in charge, and all contents are released after review. At present, most schools' WeChat does not stipulate the interval and number of periods. It is understood that parents and students have shown great interest in the school WeChat, with many fans.
(10) In addition to holding parent-teacher conferences, another way is to let schools play their due social education functions while educating students, so that parents of students can also play a certain educational role. Pay attention not only to students at school, but also to the public. If it can be realized, it will be a great contribution to improving the quality of the whole society. Some people may say, isn't WeChat just a chat tool? In fact, this is a very narrow understanding. Today's WeChat can become a new modern educational technology to learn and develop. Imagine: when every student's parents pay attention to our school's WeChat Hao, every school news, educational achievements, student activities, family education, educational ideas and some beautiful articles we publish will attract great attention from parents. At this time, the school has become a scientific, advanced and positive public opinion guidance pole, and its educational effect on the public is obvious.
(1 1) Send the school news to the school platform, so that the society can better understand the daily management, education and teaching, teacher-student activities, etc. of the school; We can share teachers' excellent exercises, research papers and teaching management experience on the public platform, so that more parents can understand teachers and schools; We can also share some parents' good suggestions on the school on the public platform, as well as their experiences and feelings in educating their children, so that more parents can learn to educate their children; We can also share students'' original'' excellent articles and make the public platform a stage for students to show their talents. Over time, it can effectively encourage students to regard writing as a habit and publishing articles on public platforms as an honor, thus stimulating students' enthusiasm for learning and eventually forming a strong learning atmosphere.
(12) Please try to share the information released by the school in the circle of friends and recommend more people to pay attention to the experimental middle school. Let's work together in Qixin to deliver more positive energy, make the school more and more influential, build a bigger platform for teachers to become famous and students to become talents, and realize the common educational dream of schools and families!
Second, the leading group and its responsibilities
Team leader: Jiang Ning
Responsibilities: comprehensively guide the work of WeChat platform.
Deputy Team Leader: Zhu Guiqing
Responsibilities: Organize the operation of WeChat platform.
Team members:
Lin Fanqing, Li Gang, Zhu Guiqing, Zhang Qi, Li Bo, Wan Yanpei, Zhu,
Responsibilities: Responsible for operation and organization.
Third, edit and maintain the team.
Team leader: Meng Xianzhao
Responsibilities: Responsible for the technical support and maintenance of WeChat platform.
Deputy Team Leaders: Peng, Tao Jue, Zhao Tongchang, Zhong Responsibilities: Editor-in-Chief of WeChat Platform, Push.
Team members:
1, Bird III, Zhang Keming, Shang Lili, Zhao Shiling, Ruan Zhijun, Zhu.
Responsibilities: Edit WeChat information.
2. Jiang Houzhai, Su Chungao, Lu Jilong, Zhang, Fan Yueqing, Anniversary Celebration
Responsibilities: Interactive feedback
3. Wan Yanpei, Zhu,,, Su Shijiang and.
Responsibilities: Social promotion of WeChat platform
Fourth, the operation and maintenance of the WeChat platform background:
1. Operation on related information:
As a new media different from traditional media, WeChat mainly includes information, reprinting articles, interaction and voice push.
Information: relying on the school department to obtain relevant campus news; Relying on the relevant teaching and research groups and function rooms of the school, provide course learning information and psychological counseling.
Reprinted article: according to the article recommended by the course teacher; Articles from the internet that are hot; Recommended articles extracted by editors.
Interaction: Every day, there will be a special person online to give corresponding responses to everyone's interaction; Set relative keywords, and general questions will have automatic reply function.
Voice push
2. About the daily maintenance of WeChat:
Information maintenance: WeChat subscription number stipulates that only one message can be pushed every day, and different messages can be pushed according to different topics seven days a week.
Monday: Mental Health-Wang Junling (responsible department: Education Management Office)
Tuesday: Wandering in the Art Sea-Zhao Shiling (responsible department: Academic Affairs Office)
Wednesday: Home School Education-Zhu (responsible department: Student Affairs Office)
Thursday: Good Book Recommendation-Zhang Keming (responsible department: supervision office)
Friday: School Dynamics-Bird No.3 Middle School (responsible department: Academic Affairs Office)
Saturday: subject counseling-Ruan Zhijun (responsible department: supervision room)
Sunday: Family Education-Shang Lili (responsible department: trade union)
Technical maintenance: Conduct regular technical maintenance according to the usage of WeChat, including software upgrade, customized reply, software column setting, etc. (Meng Xianzhao, Peng)
Interactive feedback: browse the interaction with posts every day and give interactive feedback.
Monday: Fan Yueqing
Tuesday: Mu Ping.
Wednesday: Zhang
Thursday: Su Chungao
Friday: anniversary
Saturday: Lu Jilong
Sunday: Jiang Houzhai
2 International Business School WeChat platform planning book
I. Activity background:
In the information age with the rapid development of the Internet, more and more college students learn about the school and trivial things around them through the Internet. As the most popular social communication platform and its WeChat public platform service, WeChat has become an important base for campus and companies to exchange and publish information through various terminal devices such as mobile phones and web pages.
Second, the purpose of the activity:
Wechat public platform has the characteristics of 24 hours, timely and one-to-many service. Regularly updating and publishing the latest developments and real-time activities of business schools is not only conducive to the development of business schools, but also helps college students to understand the details of business schools and improve their sense of honor and belonging to business schools.
Third, the activity time:
From the date of implementation of the program
Four. Location:
Business School WeChat Public Platform: Shaanxi Normal University International Business School
Verb (short for verb) Target audience:
Mainly students from all business schools.
Forms and requirements of intransitive verb activities;
Mainly in the form of publicity activities, let business school students fully understand the college's WeChat public platform, let more students support the business school and pay attention to the business school's WeChat platform.
Seven. Activity promotion:
Eight, WeChat platform construction process:
1. Continue to use the business school WeChat platform. As a platform for publishing information, its two main functions are user management and mass messaging. Updating news regularly is the first step in the operation of WeChat public platform.
2. We will upload selected topics closely related to students, such as campus life, current affairs news, study life, etc., to the WeChat platform, and the person in charge of each column will keep regular updates.
3. After updating the news, we will count the concentration of each plate so as to adjust and improve it in time.
Nine. The WeChat platform constitutes the WeChat platform of the International Business School of Shaanxi Normal University, which pushes information every Wednesday and Saturday. The regular section of WeChat platform mainly includes the following contents:
This column of Smith Lecture Hall shares the previews and contents of a series of academic activities celebrating the 70th anniversary of the International Business School.
This column shares all kinds of lectures, professors' papers/achievements and in-hospital activities in business schools.
Celebrity Anecdotes This column shares the successful experiences of our famous friends and world business elites, and encourages us to learn from them and work hard.
This column of Fashionline shares entertainment topics to please everyone, such as travel, food, movies, life tips and so on.
You come to this column to share the internship situation, employment direction and experience, and the employment ratio of various majors in the college.
Weather forecast This column shares the weather forecast for the coming week and makes plans for the students' plans for the coming week.
This column shares various experimental and conventional technical courses, such as photoshop, audio and video, photography, computer software courses and so on.
This column shares activities related to normal university students, and provides attention and convenience for students in a wide range of information, so as to know their life and study in time, such as the measures taken by the school to the college, and the projects of the Office of International Exchange and Cooperation on students' exchange abroad in our college.
This current affairs news column helps students understand the national affairs and related policies around them, form the habit of caring about society, and lay a solid foundation for better integration into society in the future.
This financial news column helps us to know the latest financial news. As business school students, we should always pay attention to the national economy and finance, cultivate sensitivity to economic figures, find and solve problems at any time, and apply what we have learned.
This column helps students understand the postgraduate entrance examination situation of various majors in the college, and pushes relevant learning materials for students, as well as materials of postgraduate entrance examination institutions.
Every week, English will regularly push biweekly notices of English corner activities and related contents for students. In addition, some good English proverbs, famous sayings, vocabulary, grammar and composition materials of CET-4 and CET-6 will be pushed to help students learn English better.
X. Platform maintenance stage:
1, the propaganda department shall designate personnel to do the platform maintenance.
2. Pay attention to the message flow of WeChat platform at any time to see if the message is beneficial.
3. Collect and understand students' views and good opinions on this platform in time.
4, the propaganda department regularly report to the vice chairman of the work summary.
XI。 Matters needing attention and others
1. Prepare for the establishment of WeChat platform in advance.
2. Pay attention to the timeliness and practicality of WeChat platform messages.
3. Students in the Propaganda Department should pay attention to the assignment of tasks to ensure the order of the podium.
4. Try to make students have an interactive process.
5. Platform message content push should have reasonable typesetting and connection.
6. Pay attention to the real-time update of departmental messages and the integrity of messages.
7. Pay attention to the maintenance of order after the establishment.
3 School WeChat platform planning book
First, the purpose of promoting WeChat platform:
With the rise of the WeChat public platform, more and more people quickly realize the information transmission and communication with the audience through the mass sending of text, pictures, voice and other channels. In the future campus culture construction of University of Electronic Science and Technology of China, WeChat public platform will play a huge role.
1. The main object of campus culture construction of University of Electronic Science and Technology of China is students. As the main force of campus culture construction, the Graduate School of Computer College of University of Electronic Science and Technology of China needs a broader communication platform to publicize itself and promote various campus activities. Wechat public platform can provide us with a good opportunity to communicate with students quickly and create a good cultural atmosphere.
2. Postgraduates' meeting needs to convey some information about campus cultural activities to students in time, so that students can actively participate in campus cultural activities. Wechat public platform can share these related information to students in time, so that students can actively participate in it, achieve the expected purpose of carrying out campus cultural activities and better serve the construction of campus culture.
3. WeChat public platform is an online platform, through which students can learn about student union, campus culture and various life service information, conduct online consultation and enrich their graduate life.
4. Due to the wide coverage of WeChat, many universities have developed their own WeChat public platforms. We can pay attention to the WeChat public platform of other universities, and other universities can also pay attention to our WeChat public platform, so as to realize cultural exchanges between universities.
Second, the function introduction:
1, WeChat main interface
Navigation menu
The first column: Dayuyuan
1) Learn about our college: introduction of college leaders and instructors, general situation of graduate students' meeting, and introduction of various departments of graduate students' meeting.
2) I am a freshman: campus card instructions, student management regulations, common telephones in the hospital, bus routes, and common website links.
3) Graduation season: recruitment information
4) Extensive notification: notification at ordinary times.
5) Interactive communication: information consultation
Box 2: Seminar Tribes
1) academic lecture
2) Cultural and sports activities
3) Innovative practice: Entering the enterprise
Column 3: Micro-life
1) Science and Technology Museum: cutting-edge information of science and technology
2) Eat and play: Chengdu cuisine, Chengdu tourism.
3) Micro-creativity: Come and show what you know.
4) Book audio and video: good books, good movies, good music recommendation and appreciation.
5) Current news: the latest and most concerned news.
6) spit it out
2. Push function
Information about the recent major activities of the Graduate School of Computer Science and the Graduate Association will be released to the audience in the form of words, pictures and voices in time, so that students can keep abreast of the relevant developments of the college.
3. Interactive function
(1) According to the information released on the big screen of WeChat on that day, the audience can publicly express their views and ideas about the event and actively participate in the event, which is convenient for information exchange among the public.
(2) Listeners can put forward their own problems in study and life in written form, communicate with the platform staff in a small scale, and solve their life doubts at any time.
Third, the promotion target:
Registered students of Electronic Science and Technology University of China, especially graduate students of Computer College.
Fourth, the promotion method:
1. Promote the WeChat public platform for graduate students of Computer College through Sina Weibo and Renren public platform.
2. Post posters in the dormitory and Oriental Plaza to promote the WeChat public platform for graduate students of Computer College.
3. Add the QR code of the WeChat public platform of the Graduate School of Computer College to the posters of follow-up activities for promotion.
4. Internal members of the Student Union should pay attention to the WeChat public platform of the Graduate School of Computer College first, and then drive other students to pay attention to the WeChat public platform of the Graduate School of Computer College.
5. Post on Qingshui River to promote graduate department WeChat public platform of Computer College.
6. Send a message to promote the WeChat public platform in the freshman consultation QQ group.
7. Add the QR code of WeChat public platform of computer college graduate students and the way of attention in future publicity media such as orientation leaflets and freshman manuals.
Verb (abbreviation for verb) promotion process:
(1) Pre-preparation:
1, March 20XX 17 registered the WeChat public platform.
2.20XX held a preparatory meeting on March 20th, mainly to clarify the drafting of various documents, texts, pictures, WeChat posters, Renren.com, Sina Weibo, Qingshui Riverside and Freshmen Consulting QQ Group, and the main person in charge.
3. All promotional materials will be in place before the middle of April 20XX. All the posters were completed, and all the publicity messages of Renren.com, Sina Weibo, Qingshui Riverside and Xinsheng QQ Consulting Group were sent out, and the WeChat public platform function began to run.
(2) Mid-term and post-maintenance:
1, the middle and late management of WeChat public platform is mainly undertaken by secretariat departments. The Secretariat will set up administrators to manage the WeChat public platform, and select five students with strong sense of responsibility and publicity as staff, and the staff will assist the administrators to manage and maintain the WeChat public platform. At that time, the administrator will arrange staff to review the publicity materials and push the news to a wide audience.
2. The dynamic information and life information about the college are mainly produced by the secretariat and pushed on the public platform. For activities undertaken by other departments, the electronic files of publicity information are drafted by the undertaking department, then reviewed by the secretariat, and then the administrator arranges staff to push news to a wide audience.
6. List of preparatory groups for WeChat public platform:
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