Marketing education is an undergraduate major in colleges and universities, which belongs to business administration. The academic system lasts for four years and a bachelor's degree in management is awarded. The professional code is 1202 14T.
This major cultivates knowledge and ability in economy, management, law and marketing, and has a certain innovative spirit. He can be a senior applied talent in the teaching and research of marketing course in secondary vocational education, and can engage in marketing and management in enterprises, institutions and government departments. Can be engaged in various enterprises and institutions, colleges and technical colleges related positions, such as marketing, market research, market analysis, marketing teaching and so on.
The main courses are microeconomics, macroeconomics, management and management information system.
Training objectives: This major trains advanced applied talents with knowledge and ability in economy, management, law and marketing, with certain innovative spirit, who can engage in teaching and scientific research of marketing courses in secondary vocational education, as well as marketing and management in enterprises, institutions and government departments.
Courses offered: microeconomics, macroeconomics, management, management information system, statistics, accounting, financial management, marketing, economic law, consumer behavior, international marketing, market research and prediction, etc.