Statistics show that the scale of China's training industry is increasing by 30% every year. In 2003, the domestic training market reached 500.

100 million yuan, the training scale of each major training field is different, mainly concentrated in the following aspects:

Management organization, IT training, foreign language training

(1) Management Training According to the latest statistics of the National Bureau of Statistics (Administration for Industry and Commerce), there are 7.96 million registered enterprises in China. Among them, there are more than 400,000 foreign-funded enterprises and 200,000 enterprises within the budget. If management training can be widely promoted, the market prospect is considerable. Executive training will become the main source of income for business schools. Industry experts also have the same view, for business schools. The income from senior management training courses accounts for 60% to 70% of the total income of the college. In China, such courses have just begun. For example, in the senior manager training class of China Europe International Business School, the proportion of income to total income does not exceed 1/3.

(2), training institutions A. According to industry experts' rough estimation, there are about 10000 training institutions in China. From a nationwide perspective, there are relatively many training institutions in Beijing, Shanghai, Guangzhou, Xi, Chongqing, Chengdu, Wuhan and other places where universities gather. Among them, Beijing 2000, Shanghai more than 3300, Guangzhou 1 000. The nature of training institutions is complex. Take Shanghai as an example. Classified according to the nature of institutions registered by relevant government functional departments. The education department approved 1543. The annual training is 2.3 million person-times, including 420 person-times approved by the labor department and 240 person-times approved by the personnel department. There are more than 1000 educational (training) consulting companies registered in the industrial and commercial departments. Trade Association Training Center 140.

B. Before the types, China training institutions were divided into the following four types.

The first category belongs to research and development type or product type.

Its distinctive feature is to do research and development courses and pursue long-term interests.

The second category belongs to the market type.

It does not have strong market development ability, but it has very rich and monopolistic training market resources to use. Most of the training centers under national ministries and trade associations belong to this type.

The third category belongs to the imported type.

Taking excellent teaching materials at home and abroad as the leading course of training, or introducing advanced international theories and experiences, many people engaged in this kind of training are returnees or returned from studying abroad. They take advantage of overseas advantages to introduce excellent international original courses into China.

The fourth type belongs to the following types.

It is a major category and mainstream of the training market in China. It is characterized by paying great attention to short-term economic benefits, always pursuing market hotspots, doing all courses in market hotspots, and lacking self-personality.

Judging from the market composition of the above four types of training institutions, the proportion is just the opposite. For example, 70% of the institutions engaged in management training belong to the follow-up type. 20% belongs to the market type, 6% belongs to the research and development type or product type, and 4% belongs to the imported type. 70% of the training institutions follow suit, indicating that the ability of independent research and development of projects and curriculum development in the training market is weak, which leads to a high degree of homogenization of training products. Lack of long-term development strategy. Satisfied with short-term interests.

Table 1. The market structure of various training institutions is import-oriented, R&D-oriented or product-oriented. 4% 6% 20% 70% C. Institutional origin and advantages and disadvantages analysis

1. Administrative agencies or training centers under government departments,

They are administrative institutions affiliated to national ministries and local governments, and they are a new force in the training market. The advantage of these institutions lies in "leaning against big trees to enjoy the cool". Because of the inextricable relationship with government departments, even these institutions are responsible for industry management or guidance, and often get training programs within the industry system such as "designated training", "internal training" and "official seal training", or make their own certificates, training courses and training programs, and sales are extremely hot. The main consumers of these training programs are public funds. The market development of these institutions depends more on "red-headed documents" and has strong monopoly characteristics. With the gradual improvement of the market economy system, the transformation of government functions and the reorganization of state institutions. Such training institutions will gradually become the main body of the training market. The way to carry out training business by "red-headed documents" will change. But at present, its government background will make it occupy a favorable position and position in the training market competition.

2. Various trade associations Domestic trade associations have developed rapidly in recent years.

For example, the development of enterprise management association in recent years is particularly prominent. Various business management associations or professional management associations have made outstanding contributions to the management training market in China. For example, china enterprise confederation, China Entrepreneurs Association and China Human Resources Development Research Association. It has a high influence throughout the country. These professional associations hold various seminars because they have gathered a large number of industry experts and top enterprises and mastered overseas resources. The quality of training is very high. It has been widely welcomed by the business community. From the perspective of national policies, it also encourages the development of trade associations and societies. In the Central Committee of the Communist Party of China's Decision on Several Issues of Improving the Socialist Market Economic System, it is pointed out that "all kinds of market segmentation regulations that hinder fair competition, set up administrative barriers and exclude foreign products and services should be abolished, and industry monopoly and regional blockade should be broken. Actively develop independent, fair and standardized professional market intermediary service institutions, and standardize and develop various self-regulatory organizations such as trade associations and chambers of commerce in accordance with the principle of marketization. It can be predicted that with the establishment and improvement of the market mechanism of trade associations, their market self-discipline ability will be strengthened, and trade associations will play a leading role in the training of related industries. How to strengthen the contact and cooperation between continuing education and training institutions in colleges and universities and industry associations and societies will become a key issue in entering the industry training market.

3. Professional departments and training companies in institutions of higher learning

Experts and scholars in well-known universities have always been hot figures in the training market and are the key factors to determine the quality of training. Therefore, colleges and departments of colleges and universities have core competitive advantages by using their own expert advantages to offer various professional trainings. Cooperation between professional departments of colleges and universities and training companies is a win-win move. The former takes advantage of the latter's market advantage, while the latter takes advantage of the former's resource advantage. Judging from the practice in recent ten years, the marriage between professional departments and professional training companies in colleges and universities shows great vitality. However, it should also be noted that "marriage" between universities and professional training companies should adhere to the principle of "taking me as the main", improve independent research and development capabilities, and create core training products. Avoid the loss of training resources, the reduction of its own market competitiveness and the marginalization of the training market caused by "OEM training".

4. Classification of top management training institutions in China.

At present, there are seven types of senior management training institutions in China:

Overseas business schools. Its senior management training is original.

2. Overseas consulting companies and training companies provide executive training, such as Mo Company in the United States.

3. Business schools of multinational corporations. For example, Hewlett-Packard University and Motorola University, in the past, these corporate universities mainly provided internal training for companies. Now it's open to customers.

4. Domestic training companies and consulting companies have also begun to set foot in this high-end training field. But it is currently in a state of growth. For example, the western triangle does personnel training and sends marketing personnel to do market training.

5. Large enterprises, colleges and universities in China. For example, China Resources University, Haier University, Mengniu University and Ping An University of China Resources Group all have their own business schools, and the business schools of enterprises do executive training.

6. cheung kong graduate school of business. Independent business schools such as China Europe Business School. At present, both business schools have a high influence in the industry.

7. Business schools in institutions of higher learning. For example, Guanghua School of Management of Peking University and Tsinghua School of Economics and Management have set up training courses for senior managers. These courses are medium and long term. Although the names of training items and courses cannot be completely unified. But their target group is the top managers and decision makers of enterprises.

5. Analysis of operation modes of various training institutions

1. Chain training, according to statistics, in 20 1 1 year, chain training has occupied 64.3% of the total capacity of the IT training market, and the direction of IT training has gradually developed from general to all-round and refined.

2. Market positioning (segmentation)

Low-end market and mid-end market, because the entry threshold is too low. So the competition is fierce and cruel, and many companies can't stick to the day when the brand is launched. In the high-end market, due to the high entry threshold, the profits are relatively rich. Therefore, it has also become the development direction of training institutions with relatively strong strength in the current training market.

3. Franchising. APTECH of Beida Jade Bird has been committed to IT vocational education in China for a long time. Based on advanced teaching management experience, systematic and perfect textbook arrangement and flexible and humanized curriculum, Beida Jade Bird has developed into a pioneer in the field of modern information technology education in China. The company adopted the franchise mode, extensively developed partners in national education and training institutions and related institutions, and established "Beida Jade Bird APTECH Computer Authorized Training Center". At present, there are nearly 100 authorized training centers in more than 50 large and medium-sized cities across the country, with more than 50,000 students, which stand out among many it vocational training institutions in China and rely on their own professional strength. The income of Beida Jade Bird's computer education in 2002 was 265.438 billion yuan, with a market share of 8.3%. In 2003, the profit was 250 million yuan, the market share was 8.7%, and the growth rate was 19. 1%. For two consecutive years, it surpassed the strong competitors in the same industry and ranked first in the country.

4. Industry collaboration and customized curriculum development. For example, some training institutions cooperate with national ministries and trade associations to jointly develop relevant training programs. In particular, some industry certification projects can often gain market opportunities and obtain monopoly profits.

(3), training time and benefits

With the increase of competitors, the training market began to enter the era of low profit. We only explain IT by the price and income of the IT training market. Xu Jin, editor-in-chief of CCID, said that the vocational training institutions for high-end IT talents are often headhunters. The high price offered by some training institutions also includes the "intermediary fee" for the introduction work. This is also one of the reasons why high-end training is expensive.

However, the price of IT training market will continue to fall, which has become the consensus of industry experts. Allen wu, general manager of New Oriental IT Education, believes that the price reduction of certification training will never be just a short-term behavior, and the price reduction phenomenon will continue to exist for a long time to come. He said that due to the particularity of the certification system, all training institutions can't innovate, and everyone's training content is basically the same. After squeezing out the water, there will inevitably be a continuous price reduction, taking the factory certification training as an example. In the past five days, the course price was $65,438+0,200. Now, the price of a four-and-a-half-month course is $65438 +0600. The big gap means that there is more water. Li Ning, secretary-general of the National Information Engineer Certification Examination Management Center, believes that the price is ultimately determined by the market, and the market is determined by students, that is, consumers. Judging from the target group of IT training, it is no longer a learning course for only a few people. The phenomenon of short-term high-priced training a few years ago is gone forever. IT training has developed from aristocratic training to popular learning project. The purpose of training for individual consumers' occupations determines the result of its price promotion. Judging from the current market pricing, the overall feeling is still slightly higher, which can be adjusted by various methods. Take the training program of National Information Engineer Certification Examination Management Center as an example. They refer to the economic development of various regions of the country, set prices according to local specific conditions, and have corresponding price positioning policies for different consumer groups, such as giving certain discounts to college students.

(4) Problems in the training industry.

Education and training industry, a meaningful sunrise industry, can give people inspiration and insight, can make people have a positive and grateful attitude, and can make people forge ahead and work hard. But now, due to the low entry threshold of companies, the training industry is mixed, and some individuals and institutions are breeding under the banner of training, which is essentially to circle money. With the collapse of Shi Sheng Hexing, the original noble and respectable training industry has become somewhat contradictory and disgusting. Every training company has its advantages and highlights, but the best is not necessarily suitable for your enterprise, and the best is suitable for your enterprise. The development of an enterprise, like the growth of a person's life, needs to go through different stages from kindergarten to junior high school, to high school, to university, learning different contents, and then develop and grow.

Of course, the training consultants of different training institutions are very loyal to their own companies. If they meet customers who want to participate in training and study, they will do their best to lead them to their own companies and let them sign the bill with their own companies. There is nothing wrong with this in itself, but if you think from the perspective of entrepreneurs, this training institution may not be your best place to study, but it is normal for entrepreneurs to make some arbitrary decisions occasionally because they don't know much about the training industry and training institutions.

Today, our trainers only provide some training products for customers, but when customers don't know much about training products, they often can't make correct decisions. Besides, you have to leave work and listen there for two or three days. If you make a mistake, it is not only a loss of money, but also a huge price of time.