1. Taobao factory platform has a low threshold, and it is easier to register as a seller of Taobao factory than other e-commerce platforms. So there are many small businesses and individual industrial and commercial households in Amoy Factory. In order to increase sales and user traffic, they usually send more publicity information and promotional activities.
2. Amoy factory has relatively loose management of merchants, and there is no mandatory requirement for merchants to abide by specific rules and standards. This means that some businesses may abuse marketing strategies, such as frequently sending promotional information and swiping bills, which may bring certain harassment and bad experience to consumers.
3. The competition of Tao Chang platform is very fierce. In order to compete for users' attention and get more sales opportunities, merchants often adopt the strategy of sending more publicity information, which can improve the exposure and sales of products to a certain extent.
It should be noted that although frequent behavior is an effective marketing tool for businesses, excessive frequent behavior may also bring troubles and discomfort to consumers. Therefore, businesses should understand consumers' needs and psychology, rationally plan publicity strategies, and avoid excessive marketing behavior before frequent behaviors. At the same time, consumers can also set shielding rules and check not to receive promotional information to avoid frequent behavior of merchants.