Tongfang is a high-tech company controlled by Tsinghua University. Founded in June 1997, it is listed on the Shanghai Stock Exchange with the stock code of 600 100. In 2005, Tsinghua Tongfang ranked 23rd among the "Top 500 Electronic Information Enterprises in China" and was one of the top 100 electronic enterprises supported by China Municipal Government.
Tsinghua Tongfang has established four major industries, namely information technology, energy and environment, applied nuclear electronic technology and biomedicine, on the basis of independent core technology and fully combining capital operation ability.
In the information industry, Tsinghua Tongfang is committed to technological innovation and product development in the fields of information systems, computer systems and digital TV systems, and provides comprehensive solutions and complete sets of equipment for industries such as e-government, digital home, digital city, digital education and digital media. At present, Tsinghua Tongfang has domestic leading technical strength and market share in the fields of computer products, major industry informatization, digital educational resources and digital TV.
In the energy and environment industry, Tsinghua Tongfang specializes in energy utilization and environmental pollution control engineering and artificial environment engineering based on core technologies such as flue gas desulfurization, garbage incineration, water treatment and air conditioning, and has obvious advantages in large and medium-sized air conditioning equipment.
In the industrial application of nuclear electronic technology, a series of products with electron accelerator, radiation imaging, automatic control and digital image processing technology as the core have reached the international advanced level.
In the biomedical and fine chemical industries, it has become a new biomedical high-tech enterprise, producing a variety of products, such as new patented drugs, pharmaceutical intermediates, raw materials and drugs.
● Tongfang Consumer Electronics Division (hereinafter referred to as "Tongfang Consumer Electronics Division"), as the main force of Tongfang's information technology industry, is oriented by high and new technology, closely relies on Tsinghua University's talent and scientific and technological advantages, has carried out strategic cooperation with Toshiba, Philips and JVC, and has always focused on the research, development, production, sales and service of consumer electronics products.
In the fields of consumer electronics, information appliances, digital communication, digital multimedia, educational electronics, etc., a large-scale production capacity, a high-quality talent team and an efficient sales service network have been gradually established, forming an international operation system of high-tech industrialization.
At present, the department has established large industrial parks and manufacturing bases in Shenzhen and Shenyang, and its products include digital TV, DVD, MP3, MP4 and home theater. , with a manufacturing capacity of 500,000 HDTV, 6.5438+0.000 DVD, 6.5438+0.5 million MP3 and MP4.
Tsinghua Tongfang has become a well-known brand in the field of consumer electronics, and has been rated as "China Famous Trademark". In 2005, it was named "Top Ten Consumer Electronics Enterprises in China" and it is one of the largest consumer electronics enterprises in China.
"Quality and integrity" is the core of Tsinghua Tongfang brand, and "world-class" is the goal of Tsinghua Tongfang. In the fierce market competition, Tsinghua Tongfang will take "development and cooperation" as its basic strategy, become the world's leading consumer electronics supplier and build an internationally competitive enterprise.
Brief introduction of Jilin Tsinghua Tongfang Science and Trade Co., Ltd.
Jilin Tsinghua Tongfang Science & Trade Co., Ltd. is a joint venture between Tongfang Co., Ltd. and Tsinghua Taihao Technology Co., Ltd. in accordance with the spirit of "Double Plus" of Tsinghua Tongfang Corporation, which has become a platform for Tsinghua Tongfang to sell its own products, a technical service system and a showcase for new technologies.
Jilin Tsinghua Tongfang Science & Trade Co., Ltd. takes high-tech industry as the guidance, takes the industrialization of scientific and technological achievements as its business purpose, closely relies on the brand advantages of Tsinghua Tongfang and the talents and scientific and technological advantages of Tsinghua University, makes full use of Tongfang resources, absorbs a large number of excellent partners, regulates market activities and operations, attaches importance to training and marketing support, gives full play to the advantages of enterprises, reduces product costs, realizes economies of scale, brings a large number of high-tech products with independent intellectual property rights to the market, and is jointly responsible for product and market progress with Tongfang people.
Today, Jilin Tsinghua Tongfang Science and Trade Co., Ltd. shoulders the banner of national industry, and its products involve consumables, computers and information products, artificial environment control equipment, instruments and meters, electronic components and electrical equipment. With the strong support of national ministries and commissions in the field of consumables, the company invested tens of millions of dollars to import high-quality raw materials from German production lines, successfully applied for a number of patented technologies, and became the "No.1 brand of consumables in China" and the unremitting pursuit of Jilin Tsinghua Tongfang Science and Trade Co., Ltd.
We will take science and technology as the starting point, exploration as the concept, transcendence as the goal, and strive for the success of our cause. In the enterprise strategic policy: adhere to "technology" and "capital". This strategic policy runs through all the development preparations, management ideas and management concepts of Tongfang.
Technology-take high and new technology as the guide and accumulate industrial resources.
Capital-Take capital as a link and capital operation as a means to promote the process of industrialization.
In terms of business philosophy, it is our duty to treat customers with the attitude of "big companies, big brands, small products and new products" and provide consumers with the best prices and other products.
In product design and research, around the green concept of environmental protection advocated by the state, with the direction of "three benefits" (environment, economy and use), Tsinghua's profound cultural heritage "respecting morality and carrying things" is integrated into product design.
In product positioning and price strategy: adhere to "high-grade quality, mid-range positioning" and adopt three-dimensional price strategy to enhance product competitiveness and promote a win-win situation with partners and consumers.
In the market channel: those who firmly believe that the channel is deep will win the world, and the channel and products will enter the market. Without channels, even the best products cannot be realized in the market. Having channel resources is of strategic significance for Jilin Tongfang to grasp the pulse of the market and serve users. Channel is not only a tool to deliver products, but also plays a role in delivering suppliers' cultural concepts and service awareness. Therefore, in marketing promotion, we should follow the principles of "four modernizations", "four stresses", "four modernizations" (localization, diversification, standardization and humanization) and "four stresses" (focusing on key areas and key customers), and follow the principle of "whoever develops benefits" to establish a set of marketing system and marketing methods suitable for both parties together with dealers, and ensure legality, stability, standardization and long-term.
In terms of service concept, the company adheres to the concept of "great service" and changes from product competition market to service competition market. The company conforms to the trend of the factory, integrates the service ability of the enterprise with "customer-centered", makes the service develop in a more professional direction, provides customers with all-round services and enjoys services with great value, and makes the sales connotation evolve into a series of services such as consultation, training, management and maintenance. "Zero distance, zero time" service will be our unremitting pursuit, and the company will become a unique one in the it service field in the near future.
In team building: Jilin Tongfang is not only a group working together, but also pays more attention to cooperation, relying on the cooperation of groups to make everyone achieve their goals. Qi Xin, a staff member, works together to gather everyone's mental creativity, making the team IQ equal to the sum or product of individual IQs, thus forming great creativity. It is with this spirit of helping each other in the same boat that the battleship Enterprise avoided the rapids of the reef and sailed through the waves. Looking back at the route, the snake suddenly exhaled. During the unusual journey, we immediately paid attention to the ever-changing IT situation in the world and realized the surging tide of science and technology. Fortunately, we have opened the door to success with countless IT talents. Fortunately, we have been working tirelessly. What we are proud of is that we have summed up the experience and lessons and ushered in the dawn of victory. Looking forward to the future, the steed is galloping, we are full of pride, never satisfied and constantly surpassing. Tomorrow, we will stand in the main battlefield of the world economy with a brand-new look and meet a brilliant new journey. May we work together for common development and the other side of success.
Tsinghua Tongfang Co., Ltd. is a high-tech company controlled by Tsinghua Holdings Limited. Founded in June 1997, it is listed on the Shanghai Stock Exchange with a total share capital of 575 million shares.
Tsinghua Tongfang has established four major industries, namely information technology, energy and environment, applied nuclear electronic technology and biomedicine, on the basis of independent core technology and fully combining capital operation ability.
In the information industry, Tsinghua Tongfang is committed to technological innovation and product development in the fields of information systems, computer systems and digital TV systems, and provides comprehensive solutions and complete sets of equipment for industries such as e-government, digital home, digital city, digital education and digital media. At present, Tsinghua Tongfang has domestic leading technical strength and market share in the fields of computer products, major industry informatization, digital educational resources and digital TV. (Qi) According to
In the energy and environment industry, Tsinghua Tongfang specializes in energy utilization and environmental pollution control engineering and artificial environment engineering based on core technologies such as flue gas desulfurization, garbage incineration, water treatment and air conditioning, and has obvious advantages in large and medium-sized air conditioning equipment.
In the industrial application of nuclear electronic technology, a series of products with electron accelerator, radiation imaging, automatic control and digital image processing technology as the core have reached the international advanced level.
In the biomedical and fine chemical industries, it has become a new biomedical high-tech enterprise, producing a variety of products, such as new patented drugs, pharmaceutical intermediates, raw materials and drugs.
"Quality and integrity" is the core of Tsinghua Tongfang brand, and "world-class" is the goal of Tsinghua Tongfang. In the fierce market competition, Tsinghua Tongfang will take "development and cooperation" as its basic strategy to create a better future with global partners.
In the ranking of the top 500 Chinese enterprises in 2006 jointly issued by china enterprise confederation and China Entrepreneurs Association, this enterprise ranked 322nd.