First, China people's aesthetic concept determines that James will not be as famous in China as Kobe and McGrady! Obviously, people in China like to be handsome, but James doesn't meet the requirements. He is only in his twenties, but he looks like a man in his forties and fifties! Not very likable!

Secondly, James's playing style does not conform to the aesthetic concept of Chinese people. China people like those technical players, such as Kobe, McGrady and Iverson! But James is just the opposite. He relies not on technology, but on his body. His playing style is very rough! Hit by your body, stiff!

Of course, a player who plays by his body can't have any gorgeous movements!