20 18 18 iiMedia Research, the world's leading data mining and analysis institution for new economic industries, authoritatively released the White Paper on Online Education Industry in China.
In recent years, the scale of national financial education funds has been increasing. In 20 17, the national fiscal expenditure on education was 3,420.775 billion yuan, an increase of 8.95% over 20 16. At the same time, the proportion of national fiscal education expenditure to GDP has also increased steadily. Since 20 12, the proportion of national fiscal education expenditure to GDP has exceeded 4.0%.
Technical Environment —— Artificial Intelligence Empowering Online Education
In addition to policy-driven, technological innovation has also brought great changes to the online education industry. "Artificial intelligence+education" has become the key word of 20 18 online education industry. Intelligent homework correction, face recognition technology, personalized recommendation, AI teachers, teaching assistants and other artificial intelligence technologies. It has been applied to many scenes of online education to continuously improve the user experience.
Social Environment —— "Just Needed" Transformation of Online Education
With the full opening of the second child policy, parents' educational awareness of the post-80 s and post-90 s has been continuously enhanced, and more attention has been paid to cultivating children's comprehensive quality and ability. The market demand for preschool education, K 12 online education and quality education is constantly expanding. Under the background of consumption upgrading, with the improvement of per capita disposable income, willingness to pay and convenience of mobile payment, people's demand for high-quality education is increasing, which further promotes the "just-needed" transformation of online education.
20 19 analysis of the development trend of online education industry in China
AI big data promotes the popularization of personalized education.
At present, IT giants such as Baidu have increased their investment in AI technology research and development, and online education platforms have also launched AI education. Based on artificial intelligence and big data, intelligent homework correction, face recognition technology, AI teacher and other technologies have been applied to many scenes of online education. Ai Media Consulting analysts believe that with the development of cutting-edge technologies such as artificial intelligence and big data, online education platforms will gradually establish exclusive learning models for users, provide tailor-made learning planning and training, and help students plan their learning process more reasonably. So as to teach students in accordance with their aptitude and promote the popularization of personalized education.
Online education users are gradually sinking into third-and fourth-tier cities.
Compared with first-and second-tier cities, teachers and teaching equipment in third-and fourth-tier cities and rural areas are relatively weak. Netease Open Class, Mi Le English and other platforms will transport high-quality educational resources to more areas through the network to meet the needs of more users. Ai Media Consulting analysts believe that online education can well meet the needs of users in third-and fourth-tier cities and rural areas in terms of teaching resources, and intuitively receive high-quality online education through the connection of mobile Internet. Therefore, online education will gradually be favored by consumers in non-first-and second-tier cities.
The above content is excerpted from |20 18 China online education industry white paper.