A: There are three important elements for an enterprise to achieve a lasting foundation.

First, industry choice. The industry chosen by enterprises should have the possibility of lasting success, just like plants in nature, some plants grow well in one year, some plants grow well in three to five years, and some plants can grow for a hundred years. Plants that can grow for a hundred years are rare, such as conifers and evergreen trees. The chosen industry must have long-term possibilities, such as medical care and education, which will be needed by human beings in another 100 years. For example, Tong Ren Tang has a history of 300 years. Why is it the longest-lived enterprise in China? Because people in China can't live without medicine, as long as they do it well, they can live a long life.

Second, enterprises have good methods. The enterprise itself must have a strong and correct internal culture and a way to support the long-term existence of the enterprise. Tao is the law, as long as the enterprise has been on the road, it will last forever. If the enterprise itself has no way, it may collapse in major decisions. It is a very important principle requirement to make decisions according to the road so that enterprises can survive in risks.

Third, change with fate. Enterprises can keep pace with the times and change with fate. Drugs of a hundred years ago have changed in packaging and sales, and must be adjusted. If we don't adjust it, or do it in the way of a hundred years ago, it will not keep up with the times and the market will not accept it. Therefore, to enter modernization, we must keep pace with the times from offline to online, including the sales model.

Enterprises must have the ability to change, keep up with the pace of the times, and even lead the times, so that such enterprises can have a lasting foundation, and products, operating models and management systems will always be outdated.

Generally speaking, if these three conditions are met, enterprises can achieve a lasting foundation.