Yang Yang announced that he would be the IP promotion ambassador of Reading, and recommended his three favorite books to fans with an IP concept film. From the beginning, the story of Platinum God's pig herding, the inspirational masterpiece of Xiaoxiang Academy gold medal writer Jane Eyre, and the annual sweet pet work of Ye Xue, a tea ceremony writer with great popularity, are all on the list.
An explosive IP should be full of positive energy, have cultural value connotation and be recognized by the market. The three IP products recommended by Yang Yang not only have their own characteristics, but also are very representative in their respective fields. Generally speaking, the grand "grazing" is bloody and epic; Sweet pet's "So you are such a doctor Song" satisfies everyone's fantasy of love stories; Support is a masterpiece of women's frequency theme today, and its inspirational story has inspired many readers.
"Faun God" entered the mysterious eastern world, and the growth story of the blood hero was fascinating.
Pastoral tells the story of Qin Mu, a natural mortal protagonist, who gradually grows and changes after training and fighting with a series of ghosts and gods, and finally shoulders the banner of Ren Huang fighting for all beings. The story unfolds from the perspective of the protagonist Qin Mu, with a strong sense of substitution. Qin Mu, the protagonist, was suckled by a cow. Under everyone's education, he is proficient in medical skills, fencing, calligraphy and painting, eye of god, god leg, fist of god, thief of god and craftsman of god. The content is not limited to the traditional "fighting against heaven" and "superb equipment", but also incorporates elements of traditional martial arts novels, making the grand world outlook shaped by the story perfectly combined with the traditional chivalrous spirit. Compared with popular fantasy IP such as Douluo Mainland and Doubao Sky, Ji Shen, the god of agriculture and animal husbandry, tried to create a more unique powder-sucking mode through unique character setting and novel story content in addition to the level, method and ability of cultivation.
Judging from the male-frequency novels adapted from film and television in recent years, the grand world outlook is not only a major feature, but also a major difficulty in the adaptation process, especially for works that are well versed in upgrading strange routines, and it is easy to ignore the portrayal of the emotional level of the characters. Faun God avoids this very well. At the same time, it has a grand world outlook, can skillfully control the unconstrained imagination, and arrange the emotional line just right, with rich content and full emotions. The novel is full of chivalrous spirit, and the plot is curious and funny, which is very in line with the aesthetics of the current audience.
From the data point of view, since the serialization, "Faun God" has shown the edge of explosive power. After breaking the monthly ticket record of WebDust 13 for the first time in March, it set its own record again in April and May. In addition, since the establishment of the starting point, a few works have won two gold medals, and the starting platform has more than 65.438+0.5 billion hits and 8.49 million recommendations, as well as the rare achievements in the industry, which proves that the faun is the overlord of explosive IP.
Supporting Women focuses on the perfect interpretation of women's growing love, traditional culture and virtue.
"Support" mainly tells the story of an ordinary girl who studied Chinese medicine. Under the unfortunate situation of incomplete family, she bravely adhered to her dream and lived the life she wanted for a high life. Among them, the fresh theme of traditional Chinese medicine and the double interpretation of traditional cultural virtues make it stand out from the conventional urban emotional drama.
The heroine Changqing grew up in a single-parent family and overcame many difficulties for the dream of Chinese medicine. When the three social hot topics of "single parent, dream and traditional Chinese medicine" are concentrated on the same role, the role itself has a strong drama conflict, and each of her identities can resonate with the public. The whole work expresses the core values of persistence and hard work, and also makes the protagonist's persistence and struggle more straightforward.
As a perceptual work, love is an important element to attract the audience. Although the love line between men and women is full of twists and turns, it has experienced various obstacles. The concept of love that the two support each other and fulfill each other is very consistent with the audience's yearning for beautiful love. No attachment, no flattery, each with independent personality and self-pursuit, this kind of intimate love is exactly what young audiences expect.
High-sugar sweet pets break the routine, and "You are a Song doctor" plays fancy dog food.
Pasturing is good at passion and blood, raising is mainly about growth and inspiration, and Doctor Song tells a simple and pure love story, which is deeply loved by female readers.
There is a pure little beauty between the cold and arrogant neurosurgeon and the shy variety show host, but there are also conflicts and contradictions besides the beauty. Men and women fall in love after marriage, and each undertakes a different mission, which is bound to have an impact on life. And how to solve these life episodes and manage simple little happiness is also the way that Dr. Song wants to convey to readers to get along with husband and wife.
The three IPS not only have different styles, but also have a wide audience distribution and excellent reputation, which laid the foundation for their adaptation.
Since its publication, Pastoral has been deeply loved by readers. Some readers commented that the novel is the most wonderful work ever read because of its unique plot and vivid characters. "Many novels will only get the skills and equipment to go against the sky and explore historical sites, but this book has a unique way of thinking, emphasizing innovation and advancing with the times. Fundamentally emphasize innovation, and the plot is natural. On the other hand, there are a lot of detailed descriptions of characters, which are lifelike and can be said to be the most wonderful book I have ever read. "
The supported audience is mainly female readers, so the elements of "women, growth and inspiration" just meet the reading needs of this group of people. Reader Mina said that she dedicated her first formal book review to a supporting role, and was attracted by evergreen trees from the first chapter, and liked her strength, patience and wisdom. "Evergreen's life is not perfect, but the ending is good. Isn't this our life? They all have to experience wind and rain, but the degree is different. "
Let's talk about Dr. Song, whose story of high sugar all the way is deeply loved by young women. The audience, especially the female audience, will have a beautiful imagination of love and yearn for grandeur and eternity. And the sweet love bridge in "You are Dr. Song" can just satisfy the romantic imagination of the audience and readers.
The three high-quality IPS recommended by Yang Yang, the ambassador of reading and promotion, have unique advantages over most online texts in the market, and the road of explosion is imperative. The "IP full chain service" proposed by Reading Group will also provide a strong platform and service guarantee for the adaptation of these IPS. I believe that in the near future, the audience will be lucky enough to see these works on the silver screen.