1, Dongfeng Qichen takes the corporate mission of "creating value together and seeking common well-being", fully implements the service concept of customer first, and is committed to building a high-value automobile brand worthy of consumers' trust, integrating world-class advanced technology, and opening the brand dream of a happy and high-quality automobile life for mainstream consumers in China. The LOGO of "Qichen" takes blue as the background color, symbolizing deep dreams; Morningstar: Morningstar is the origin of Dongfeng Qichen. 2. In terms of new energy vehicles, Qichen aims to become a leader in the field of pure electric vehicles in China, and pragmatically and efficiently promotes the commercialization of pure electric vehicles with a three-step strategy.