According to the 2020 report released by Prospective Industry Research Institute, the corresponding age population of children's programming industry in China will be about 236 million in 20 18 and 237 million in 20 19. At present, the unit price of customers in the industry is 7000- 10000 yuan/year. According to the report, the market size of children's programming in China in 20 19 is about 25.7 billion yuan, and there is huge room for the development of children's programming industry in China in the future.
Tianyancha App data shows that there are nearly 500 brands related to "Children's Programming Education". Among them, in addition to programming cats, many brands have been favored by capital in recent years: in February, VIPCODE announced that it had obtained strategic financing; In March, Xiaoma.com received 65.438+0.5 billion yuan of Pre-C financing, and Jos children's programming received strategic financing; 165438+ 10 In March and June, Code Planet successively won the Angel+round and a new round of financing.
Although the financing news continues, the insiders believe that the industry's "staking" is coming to an end, and then it will enter the stage of "intensive cultivation". Qi Feng, vice president of strategic operation of Walnut Programming, said at the GET2020 Education Technology Conference of1/that the penetration rate of children's programming education track still has a lot of room for growth, and the industry has not yet reached the saturated "Red Sea" format. Industry standards and norms need to be gradually established, and the evaluation system needs to be further improved.
Extended data
Some children's programming training in the market has nothing to do with formal programming:
It is understood that different training institutions in the market have different pricing for children's programming courses. According to CCTV reports, a teacher of a children's programming training institution explained to consumers that "graphical programming is different from serious programming".
When talking about the price, the teacher took the "whole infant stage" as the cycle, saying that the original price of the course in his institution was 6.5438+0.7 million yuan, and after the discount, it was about 6.5438+0.4 million yuan, including 96 class hours. The report quoted experts as saying that some children's programming training institutions in the market have nothing to do with formal programming.
The rise of children's programming concept has brought fire to training courses, and related educational toys have also been sought after by parents. On the e-commerce platform, learning tools and toys related to children's programming learning can be found everywhere, including programming robots, programming toys, building block model toys and so on. Prices range from tens of yuan to several thousand yuan.
Xinhuanet Client-What is the value of parents' anxiety? Go to the children's programming training institution and have a look.