There are two main ways to match colors. One is to control the visual * * * through the contrast of hue, lightness and purity of colors to achieve the effect of color matching. The other is to indirectly change the color through psychological and sensory communication, so as to achieve the effect of color matching. To put it simply, on the basis of the three basic colors of red, yellow and blue, it is a color that is pleasing to the eye, meets the color difference requirements of color cards, is economical and practical, and does not change color during processing and use.

The theory is over, let's talk about something practical. How to color Korean posters? You can explain it to everyone from the following points. We can choose the color scheme according to the industry first. Many industries take a certain color as their representative color in their long-term interpretation. For example, environmental protection industry and agricultural and sideline products industry, the most common is green; Blue is common in education and medical industry; The advertising media industry is more popular ... carefully observing your own industry can keep your design professional. I suggest that when you conceive your own design blueprint, you should first observe what the basic collocation tone of similar industries in Korea is, and you may get a lot of inspiration.

Secondly, you can choose color matching according to your own psychology. For example, strong colors have a strong impact on vision, which in turn leads to emotional fluctuations and finally interests consumers. Take the popular laser instruments as an example. Posters of such products in Korea will be designed with very bright red to make the laser vivid, so as to attract everyone's attention and play an important role.

Next, we must choose the color according to the color of the product itself. This can make the poster look more uniform and comfortable. If you use contrasting colors as the background, it will look simple and beautiful. Simplicity, without losing the key points, has always been the first choice for Korean design. However, it should be noted that it is not directly the same color as the product, but the color of the same tone.

In addition, it is also important for Korean posters to choose color matching according to their objects. Because different groups like different colors. The minimum reference is to consider gender and age. For example, we all know that men and women are interested in different colors. For example, women prefer red, pink and yellow, while men usually prefer black, gray and navy blue.

Korean design actually runs through the whole Korean advertisement, and any step can't be ignored. Color matching is one of the most important parts in design, so if you want to open a shop or start a business in Korea, you must first understand the Korean culture and design style.

This is the answer of redtrans, a good helper of Korean design.