Public relations refers to a series of public activities organized by an organization to improve the relationship with the public, promote the public's understanding, understanding and support of the organization, establish a good organizational image and promote the sale of goods.
Public relations is mainly engaged in organizational information dissemination, relationship coordination and image management affairs consultation, planning, implementation and service management functions. Including selecting and creating organizational success, reducing the impact of organizational failure, announcing changes and so on.
The nature of public relations industry makes it inevitably have close contact with the media. At present, the enterprises in the public relations industry in Chinese mainland are close to the customer base (institutions that need public relations services) and the media, so they are mainly distributed in Beijing, Shanghai and Guangzhou, but there are also cities such as Chengdu and Wuhan.
Extended data:
New mode of public relations work;
1, network public relations
Public Relations With the popularity of the Internet and the increasing use of the Internet by the public, the Internet has had a tremendous impact on the guidance of public opinion and the evaluation of public events. The network has become the first source of consumers' influence and evaluation on a brand or commodity. The information on the network spreads rapidly and can have a huge impact in a short time. Network is increasingly becoming the main position of daily public relations activities of enterprises.
Expand external publicity and establish corporate brand. The cost of online publicity is relatively low, targeted and efficient, and the role of online publicity is expanding day by day, which also plays an important role in promoting the formation of corporate reputation.
As a product of the development of the Internet, most online public relations companies have emerged in recent years. However, due to the rapid expansion of the market, online public relations companies, especially the domestic online public relations industry, seem to be somewhat mixed.
2. News public relations
News public relations, also known as news marketing, is a metaphysical marketing means to promote products or enterprises in the form of news reports.
The same is to convey product information to consumers, advertising and boasting may be boring, while the expression of news public relations is objective and fair, allowing you to automatically enter the urn after quietly explaining. It can be said that news public relations is a clever combination of public relations and marketing strategies.
The core of news public relations lies in communication. The purpose of communication is to publicize the benign information of the enterprise, improve the popularity, and finally achieve the purpose of promoting product sales or shaping the brand of the enterprise. Excellent news public relations has three applications: thinking innovation, brand communication and event marketing. Different levels of news public relations applications will have different effects.
References:
Baidu encyclopedia-public relations