3 15 refers to China's 3? 15 international consumer protection day, that is, March 15 every year. This date was determined by the China Consumers Association to remind and protect the legitimate rights and interests of consumers. 3? 15 originated from 1983. It was originally a propaganda activity to popularize consumer knowledge, expose false goods and services and protect consumers' rights and interests. With the passage of time, this date has gradually developed into a symbolic activity of consumer protection in China.

Three o'clock? On 15 International Consumer Rights Protection Day, China Consumers Association usually publishes a series of reports on consumer rights protection, revealing and exposing some enterprises' problems in product quality, advertising fraud and after-sales service. In addition, some publicity and education activities will be carried out to remind consumers to protect their rights and interests and guide the public to form correct consumption concepts and behaviors.

The meaning of 3 15

1, consumer rights protection: as 3? 15 International Consumer Protection Day is used to remind and protect the legitimate rights and interests of consumers. Consumers can understand their own consumption knowledge, enhance their awareness of self-protection and safeguard their rights and interests by paying attention to the bad business practices exposed by the media.

2. Enterprise credit construction: 3 15 is also an important opportunity to promote enterprise honesty and trustworthiness. During the 3 15 event, the public generally paid attention to product quality, after-sales service and advertising. Enterprises need to reflect on their own behavior and improve their credit awareness and management level.

3. The role of public opinion supervision: 3 15 As an important event of public opinion supervision, the media usually exposes some dishonest behaviors or non-compliant behaviors, arousing public concern and discussion, urging the society to pay attention to the protection of consumers' rights and interests, forcing enterprises to improve their behaviors and promoting the healthy and orderly development of the market.