2007-2008 China Education Software Industry in-depth market research and strategic decision-making consulting report.
Chapter 1: Research Summary 9
The first section, research background 9
I. Industrial background 9
(1) definition of industry 9
(ii) Industrial Classification 9
(iii) History of industrial development 9
(4) Composition of industrial value chain 10
Second, the market background 10
Three. Geological strategic background 1 1
Four. Policy background 12
Section II, Research Content 12
Section III, Research Methods 14
Section IV, Research Conclusion 14
Chapter II Analysis on the Development of Education Software Industry in China 16
Section 1 Analysis of the Development Environment of China Education Software Industry (PEST Factor Analysis) 16.
I. The influence of China's political environment on the educational software industry 16
Second, the impact of China's economic environment on the education software industry 16
Iii. The influence of China's social environment on the educational software industry 17
Iv. the impact of China's technological environment on the educational software industry 17
Section II Analysis on the Development Characteristics of China Education Software Industry 18.
1. Educational software is the new favorite of China software industry 18.
Second, the software industry pattern of China has been formed, in which office software and financial software are divided into three parts.
Third, China has a huge educational software market with many business opportunities 18.
IV. The development of educational software in China has reached the stage of combining intelligence with networking 19.
Five, China education software market calls for quality 20
Section 3. Analysis on the Market Situation and Development Trend of China Education Software Industry in 2005 -20 102 1
1.2005 China education software industry market scale present situation and development trend analysis -20 102 1
Two, China education software industry supply and demand situation and development trend analysis of 22 pages.
Three, China education software industry competition situation and development trend analysis of 23 pages.
The fourth quarter China education software industry problem analysis 25
Section 5 Analysis on the Development Trend of Education Software Industry in China 25
Section 6. China education software related industry analysis on page 27.
I. Analysis on the Development of Software Industry in China 27
Two, the development of education and training industry in China 28 pages
1. Development Status of Education and Training Industry in China 28 pages
(1) The market scale is growing steadily, and the market brands are scattered by 28.
(2) The market is increasingly subdivided, and the industry hotspots are shifted accordingly.
(3) Foreign-funded enterprises and capital have paid unprecedented attention, and the industry has entered a period of resource integration.
(4) Education and training institutions to brand development 29
2 China education and training industry development trend 30 pages
Education and training projects are developing towards integration.
(2) Education and training courses develop to individuation 30
(3) The scope of education and training is developing towards internationalization.
(4) Diversified development of education and training mode 3 1
Three, the impact analysis of China education software industry on page 32.
Chapter III Analysis of the Market Development of China Educational Software Subdivision Industry on Page 34.
The first section, exam-oriented education software 34
I. Analysis of Market Size 34
Second, the industry characteristics analysis on page 34
Three. Analysis of competition pattern 35
Four. Development trend analysis
Five, the main enterprise analysis on page 36
(A) the overall situation of the enterprise 36
(2) Analysis of comprehensive competitiveness of enterprises (SWOT analysis) 37
The second quarter quality education software 40
I. Analysis of Market Size 40
Second, the industry characteristics analysis 4 1
Three. Analysis of competition pattern 43
Four. Development trend analysis 43
Five, the main enterprise analysis 44 pages
(A) the overall situation of the enterprise 44
(2) Analysis of comprehensive competitiveness of enterprises (SWOT analysis) 46 pages
The fourth chapter is the analysis of the regional market development of educational software segmentation in China, 47 pages.
The first section northeast education software market development analysis on page 47
A, education software industry market analysis on page 47
Two, the educational software industry competition pattern analysis 48 pages
Three. Regional benchmarking enterprises 48
Section 2. Analysis of the development of educational software market in North China 50 pages
A, education software industry market analysis 50 pages
Second, the analysis of the competition pattern of educational software industry 5 1
Three. Regional benchmarking enterprises 52
Section 3. Analysis on the Development of East China Education Software Market
I. Market Analysis of Educational Software Industry 53
Second, the educational software industry competition pattern analysis 54 pages
Three. Regional benchmarking enterprises 55
The fourth quarter Central China education software market development situation analysis 56
A, education software industry market analysis on page 56
Second, the educational software industry competition pattern analysis on page 57
Three. Regional benchmarking enterprises 57
The fifth part, South China education software market development analysis on page 59.
A, education software industry market analysis on page 59
Two, the educational software industry competition pattern analysis 60 pages
Three. Regional benchmarking enterprises 60
Section 6. Analysis of the development of educational software market in the western region on page 62.
A, education software industry market analysis on page 62
Two, the educational software industry competition pattern analysis on page 63
Three. Regional benchmarking enterprises 64
Section 7. Comparative analysis of the development of different market segments of education software industry in China on page 65.
I. Comparative Analysis of Market Size 65
Second, the comparative analysis of the competition pattern 66
Three. Comparative analysis of development trend
The fifth chapter China education software industry market consumer demand characteristics and trend analysis 68
The first quarter China education software industry market consumer demand variable analysis 68
I. Analysis of demographic variables 68
Two. Geographical variable analysis
Three, psychological variables analysis on page 70
Four. Behavioral variable analysis 70
In the second quarter, consumer demand trend analysis of China education software industry market 7 1
Chapter VI Investment and Financing of China Education Software Industry and Characteristics and Trend Analysis of M&A, 72 pages.
The first section, China exam-oriented education software market investment and financing and mergers and acquisitions 72 pages.
In the second quarter, China quality education software market investment and financing and mergers and acquisitions analysis 73 pages.
Chapter VII Analysis of Comprehensive Competitiveness of Major Enterprises in China Education Software Industry on page 75.
Section 1 Beijing Gold Computer Co., Ltd. 75
I. Overview of the enterprise 75
Second, the business scale analysis on page 75
Three. Business scope analysis (Boston matrix analysis) 76 pages
Four, product content analysis 77
Verb (abbreviation of verb) human resource analysis
Six, market strategy analysis on page 78
Seven. Development strategy analysis
Eight, comprehensive competitiveness analysis (SWOT analysis) 79 pages.
Section 2 Beijing Dandelion Education Software Co., Ltd. 79
I. Overview of the enterprise 79
Second, the enterprise scale analysis 80 pages
Iii. Product Content Analysis 8 1
Fourth, the market strategy analysis 83
Five, comprehensive competitiveness analysis (SWOT analysis) 83 pages
Section 3 Beijing Education Star Software Co., Ltd. 84
I. Overview of the enterprise 84
Second, the enterprise scale analysis on page 85
Three. Business scope analysis (Boston matrix analysis) 85 pages
Four, product content analysis on page 86
Verb (abbreviation of verb) human resource analysis
Six, market strategy analysis on page 88
Seven. Development strategy analysis
Eight, comprehensive competitiveness analysis (SWOT analysis) 89 pages.
The fourth quarter Hanlin Hui 89
I. Overview of the enterprise 89
Second, the business scale analysis 9 1
Three. Business scope analysis (Boston matrix analysis) 92 pages
Fourth, the product content analysis 93
Verb (abbreviation of verb) market strategy analysis 94
Six, comprehensive competitiveness analysis (SWOT analysis) 95 pages
Shanghai Huisi 96 Section 5
I. Overview of the enterprise 96
Second, the business scale analysis 96
Three. Business scope analysis (Boston matrix analysis) 97
Four. Product content analysis 10 1
Verb (abbreviation of verb) market strategy analysis 104
An analysis of the development strategy of intransitive verbs 105
Seven. Comprehensive competitiveness analysis (SWOT analysis) 105
Zhejiang University Network 106 Section 6
I. Enterprise Profile 106
II. Business Scale Analysis 107
Three. Business scope analysis (BCG matrix analysis) 108
Four. Product content analysis 108
Verb (abbreviation of verb) human resource analysis 1 12
An analysis of the market strategy of intransitive verbs 1 12
Seven. Comprehensive competitiveness analysis (SWOT analysis) 1 12
Section 7, A & amp； K education software 1 13
I. Enterprise Profile 1 13
Second, the business scale analysis 1 14
Three. Business scope analysis (BCG matrix analysis) 1 15
Four. Product content analysis 1 15
Verb (abbreviation of verb) human resource analysis 1 17
An analysis of the market strategy of intransitive verbs 1 18
Seven. Comprehensive competitiveness analysis (SWOT analysis) 1 19
Section 8, Nanjing Yi Xue Education Software 120
I. Enterprise Profile 120
II. Business Scale Analysis 122
Three. Business scope analysis (BCG matrix analysis) 122
Four. Product content analysis 123
Verb (abbreviation of verb) human resource analysis 127
An analysis of the market strategy of intransitive verbs 127
Seven. Development strategy analysis 129
VIII. Comprehensive Competitiveness Analysis (SWOT Analysis) 130
Chapter VIII Market Investment Opportunity and Risk Analysis of China Education Software Industry (SWOT Analysis) 132
The first section, analysis of investment advantages of China education software industry market 132.
Section 2 Analysis of Market Investment Disadvantage of China Education Software Industry 133.
Section III Analysis of Investment Opportunities in China Education Software Industry Market 134.
The fourth quarter China education software industry market investment risk analysis 135.
Chapter IX DHD research results and strategic decision-making suggestions for China education software market 137.
Section 1 DHD research results of China education software market 137.
Section 2: Suggestions on strategic decision-making of DHD in China education software market 137.
Chart catalogue
Chart 1: Definition of China Education Software Industry 9
Chart 2: Development of China Education Software Industry 9
Chart 3: Composition of Value Chain of China Education Software Industry 10
Chart 4: Background Analysis of China Education Software Market 10
Chart 5: Geo-strategic background of educational software industry in China 1 1
Chart 6: List of Research Contents of the Report 12
Chart 7: Detailed list of report research methods 14
Chart 8: Main findings of the report 14
Chart 9: Features of the Third Generation Educational Software 19
Chart 10: 2005-20 10 Statistics and Forecast of China Education Software Market Size 2 1
Chart 1 1: classification and characteristics of educational software in China 23
Chart 12: major enterprises of educational software 24
Chart 13: Problems in China Education Software Industry 25
Chart 14: Analysis on the Development Trend of Education Software Industry in China 26
Chart15: Statistics and Forecast of China Software Industry Market Size in 2005 20 10 27
Chart 16: Brand Development Strategy of Education and Training Institutions in China 29
Chart 17: Internationalization Process of China Education and Training Market 3 1
Chart 18: Diversified Development of Education and Training Mode in China 3 1
Chart 19: Analysis of the Influence of Educational Software in China 32
Chart 20:2005-20 10 Statistics on the Market Size of Exam-oriented Software in China 34
Chart 2 1: Analysis on the Characteristics of Exam-oriented Education Software Industry in China 35
Chart 22: Analysis of Competition Pattern of Exam-oriented Education Software Industry in China 35
Chart 23: Analysis of Development Trend of Exam-oriented Education Software Industry in China 36
Chart 24: Basic information of Beijing Shihun Education Technology Co., Ltd. 37
Chart 25: Ten Advantages of Teachers' Soul Education Science and Technology Information Resources 37
Chart 26: Product Classification and Price of Teacher Soul Education Technology Student Card 38
Chart 27: Product Classification and Price of Soul Teacher Education Technology Campus Card 39
Chart 28: SWOT analysis of the competitiveness of Beijing Shihun Education Technology Co., Ltd.40
Chart 29: 2005-20 10 China Quality Education Software Market Size Statistics 40
Chart 30: Analysis on the Characteristics of Quality Education Software Industry in China 4 1
Chart 3 1: Analysis of the Competition Pattern of Quality Education Software Industry in China 43
Chart 32: Analysis of Development Trend of Quality Education Software Industry in China 43
Chart 33: Development of Beijing Tongfang Tongli Software Company 44
Chart 34: SWOT analysis of the competitiveness of Beijing Tongfang Tongli Software Technology Co., Ltd. 46
Chart 35: Statistics and forecast of educational software market scale in Northeast China on 20/200510 Figure 47
Chart 36: Overview of Ideal Software Co., Ltd. of Northeast Normal University 48
Chart 37; SWOT analysis of the competitiveness of Ideal Software Co., Ltd. of Northeast Normal University on page 49
Chart 38: Statistics and Forecast of Educational Software Market Size in North China on 20/200510 Chart 50
Chart 39: General situation of Ziguang Software System Co., Ltd. 52
Chart 40; SWOT Analysis of the Competitiveness of Ziguang Co., Ltd.
Chart 4 1:2005-20 10 statistics and forecast statistics of educational software market size in East China Figure 54
Chart 42: Overview of Zhejiang Rongbo Education Technology Co., Ltd. 55
Chart 43; SWOT Analysis of the Competitiveness of Zhejiang Rongbo Education Technology Co., Ltd.
Chart 44: 2005-2065438+00Chart 56 for statistics and forecast of educational software market size in Central China
Chart 45: Overview of Zhengzhou Zhuoqiang Software Technology Co., Ltd. 57
Chart 46; SWOT Analysis of Competitiveness of Zhengzhou Zhuoqiang Software Technology Co., Ltd.
Chart 47: Statistics and forecast chart of educational software market scale in South China on 20/200510 59
Chart 48: General Situation of Guangzhou Yixuetang Education Software Co., Ltd. 6 1
Chart 49; SWOT Analysis of the Competitiveness of Guangzhou Yixuetang Education Software Co., Ltd. 6 1
Chart 50:2005-2065 438+00 Statistics and Forecast Statistics Chart 62 of China Western Education Software Market Scale
Chart 5 1: Overview of Sheng Di Teaching Software Development Co., Ltd. 64
Chart 52; SWOT Analysis of Competitiveness of Sheng Di Teaching Software Development Co., Ltd.
Chart 53: Comparison Table of Different Market Segments of China Education Software Industry (100 million yuan) 65
Chart 54: Comparison of Market Competition Patterns in Different Sub-regions of China Education Software Industry 66
Chart 55: Comparison of Market Development Trends in China Education Software Industry in Different Sub-regions 66
Chart 56: Analysis of Consumer Demographic Variables of Education Software Industry in China 68
Chart 57: Analysis of Statistical Variables of Consumers in China Education Software Industry 68
Chart 58: Analysis of Statistical Variables of Consumer Psychology in China Education Software Industry 70
Chart 59: Statistical Variable Analysis of Consumer Behavior in China Education Software Industry 70
Chart 60: Consumer Demand Trend in China Education Software Market 7 1
Chart 6 1: Investment and Financing of Exam-oriented Education Software Market in China and M&A Analysis 72
Chart 62: China Quality Education Software Market Investment and Financing and M&A Analysis 73
Chart 63: Statistics of business scale of Beijing Jinhongen Computer Co., Ltd. from 2005 to 2007 75
Chart 64: BCG analysis of business module of Beijing Jinhongen Computer Co., Ltd. 76
Chart 65: Catalogue of Educational Software Products of Beijing Jinhongen Computer Co., Ltd. 77
Chart 66: Market Strategy Analysis of Beijing Jinhongen Computer Co., Ltd. 78
Chart 67: SWOT analysis of the competitiveness of Beijing Jinhongen Computer Co., Ltd.79
Chart 68: Statistics of Business Scale of Beijing Dandelion Education Software Company from 2005 to 2007 80
Chart 69: Beijing Dandelion Education Software Product 8 1
Chart 70: SWOT analysis of comprehensive competitiveness of dandelion education software industry in Beijing 83
Chart 7 1: Statistics of business scale of China Education Star Software Technology Co., Ltd. from 2005 to 2007 85
Chart 72: BCG analysis of business module of Beijing Zhongyuexing Software Technology Co., Ltd.85
Chart 73: China Education Star Software Technology Co., Ltd. Educational Software Product Content 86
Chart 74: Market Strategy Analysis of Beijing Zhongyuexing Software Technology Co., Ltd. 88
Chart 75: SWOT analysis of the competitiveness of Beijing Zhongyuexing Software Technology Co., Ltd. 89
Chart 76: Relevant honors won by Hanlinhui Software Co., Ltd. 90
Chart 77: Statistics on Business Scale of Hanlinhui Software Co., Ltd. from 2005 to 2007 9 1
Chart 78: BCG matrix analysis of the business scope of Hanlinhui Software Co., Ltd. 92
Chart 79: Hanlinhui Software Co., Ltd. Product Series 93
Chart 80: SWOT analysis of comprehensive competitiveness of Hanlinhui education software industry 95
Chart 8 1: business scale statistics of Huisi Software Co., Ltd. from 2005 to 2007 96
Chart 82: BCG matrix analysis of Huisi software business scope 97
Chart 83: Distribution of Main Customers of Huisi Software 98
Chart 84: Huisi Software 102 Educational Software Solution Content
Chart 85: Huisi Software 105 Partners
Chart 86: SWOT analysis of comprehensive competitiveness of Huisi education software industry 105
Chart 87: Business Scale Statistics of Zhejiang University Network Information System Co., Ltd. from 2005 to 2007 107
Chart 88: BCG Analysis of Business Module of Zhejiang University Network Information System Co., Ltd. 108
Chart 89: Contents of educational software products of Zhejiang University Network Information System Co., Ltd. 108
Chart 90: SWOT analysis of the competitiveness of Zhejiang University Network Information System Co., Ltd. 1 12
Chart 32:A &；; Organization chart of K Education Software Holdings Co., Ltd. 1 13
Figure 33: 2004-2007 a & amp； K Education Software Holdings Limited Business Scale Statistics 1 14
Chart 34: A&; BCG Analysis of Business Module of K Education Software Holdings Co., Ltd. 1 15
Chart 35:A &；; Analysis of some products of K Education Software Holdings Co., Ltd. 1 15
Chart 36: Ten Reasons for Joining AK Education Network in China 1 18
Chart 37: A&; SWOT Analysis of the Competitiveness of K Education Software Holdings Limited 120
Chart 9 1: Development of Nanjing Yixue Education Software Company 120
Chart 92: turnover of Nanjing Yixue Education Software Co., Ltd. from 2005 to 2007 (100 million yuan) 122.
Chart 93: BCG Matrix Analysis of Business Scope of Nanjing Yixue Education Software Company 123
Chart 94: Nanjing Yijing Education Software Sky Classroom 2006 123
Chart 95: Nanjing Yi-ology education software excellent course development system 125
Chart 96: Main Products and Services of Nanjing Yi-ology Education Software 127
Chart 97: After-sales Service of Nanjing Yixue Education Software Company 128
Chart 98: Customized Services of Nanjing Yixue Education Software Company 128
Chart 99: Sky Classroom has newly launched three special services of excellent courses: 129.
Chart 100: SWOT analysis of comprehensive competitiveness of Nanjing Yi-ology software in educational software industry 130
Chart 10 1: SWOT analysis of China education software industry 132.
Chart 102: Analysis of Market Investment Advantage of China Education Software Industry 132
Chart 103: Analysis of Investment Disadvantages in China Education Software Industry Market 133
Chart 104: Analysis of Investment Opportunities in China Education Software Industry Market 134
Chart 105: Market Investment Risk Analysis of China Education Software Industry 135
Chart106: Research Results of DHD in China Education Software Market 137.
Chart107: Suggestions on strategic decision-making of DHD in China educational software market.
References:
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