1. web analytics, a competitor in the education and training industry.
1. whois information of competitors' websites in education and training industry.
2. alexa ranking of competitor websites in education and training industry.
3. Entries on various search engines of competitors' websites in education and training industry: included pages, page display rate, keyword ranking, 404 pages.
4. Whether the internal link structure of competitors' websites in the education and training industry is reasonable, and how the quantity and quality of external links are.
5. The originality of the content of competitors' websites in the education and training industry.
6. The overall structural framework, style sheet, column structure and various js files of competitor websites in education and training industry.
7. The efficiency of keywords on the websites of competitors in the education and training industry, such as keyword distribution, keyword frequency, keyword phrase selection and competition difficulty.
8. Title description and deion description information of competitors' websites in education and training industry.
9. Home pages and other pages of competitors' websites in the education and training industry, directory depth, ALT pictures, navigation bar effect and column rationality.
10. Regional content and user experience of competitors' websites in education and training industry.
1 1.robot.txt file, which is the root directory of the website of enterprise competitors in the education and training industry.
12. Effective customer conversion rate of text and language of competitors' websites in education and training industry.
13. Relevance and update intensity of each column of competitors' websites in education and training industry.
15, simulating the effect of spiders in the education and training industry grabbing competitors' websites.
16, Market Survey and Internal Importance Assessment of Internet Education and Training Industry.
Two, clear the education and training industry enterprise website structure column
The following is the website structure column commonly used by enterprises in the education and training industry. I would like to remind you that the structure of this website is for reference only, please increase or decrease it according to your actual situation.
Website home page about our professional courses, industry news industry prospects, employment and entrepreneurship, teachers and student teams contact us.
Three, clear the education and training industry enterprise website interface design style
1. If Party A has a favorite reference website, it can design the website interface style of the education and training enterprise according to the reference website provided by Party A;
2. If Party A does not have a reference website that can be provided, but has a specific page design layout idea, it can design the website interface style of the education and training industry enterprise according to the materials and demand documents provided by Party A;
3. If Party A has no website for reference, or has no specific page design and layout ideas, Ma Xiaozhi thinks that we can design an integrated and divergent interface for enterprise websites in the education and training industry by referring to the websites of competitors of Party A's enterprises and combining with Party B's design experience.
Four, clear education and training industry enterprise website front-end development requirements
At present, the mainstream HTML5+CSS3 front-end development technology is widely used in enterprise websites of education and training industry, and only the PC side is developed. Or is it compatible with both mobile phones and tablets with adaptive technology? Or do you need to develop a mobile phone separately? Is it necessary to add certain H5 page interactive elements to enterprise websites in education and training industry? Or do you just need to add some simple mouse sliding effects? Anything else to add?
Five, clear education and training industry enterprise website background development requirements.
Do you need to add the following functional modules? Xiaoma Zhixing lists some common background function development sections here to see if it is necessary to add or subtract: introduction page management background function module, product page management background function module, information page management background function module, case page management background function module, online message management background function module, friendship link management background function module, advertisement management background function module, SEO label management background function module and so on.
The next headache is: is it better to choose an internal team or outsource the construction of corporate websites?
Is it better to form a team internally or outsource the website construction of enterprises in education and training industry? Ma Xiao knows his way and thinks it is necessary to evaluate the human, financial and time resources within the enterprise before making a decision. Is it better to form a team internally or outsource the website construction of enterprises in education and training industry? This needs to be handled as appropriate, such as when is your company now or just established? Or is it mature? Secondly, it will be better for companies to consider the importance of network and budget.
Generally speaking, enterprises in the education and training industry who choose to outsource hope to save costs, ensure product quality, and go online quickly to promote with the target market. Outsourcing directly when there is a project demand. If there is no project, there is no need to face the problems of continuing to pay wages and benefits, personnel management, layoffs and so on.
If the enterprises in the education and training industry have manpower, time and funds, that is, their own teams have strong technical ability, the project start-up time is not urgent, and they have enough money to pay the wages in the development stage, it is generally better to choose to do it themselves, otherwise they can choose reasonable project outsourcing.