1. Carry out extensive moral practice activities. Focus on the construction of honesty, strengthen the education of social morality, professional ethics, family virtues and personal morality, and form a moral trend of self-cultivation, self-discipline, respect for morality and kindness, courtesy and tolerance. Vigorously publicize advanced models, select and commend moral models, and form a strong atmosphere of learning advanced and striving to be advanced. Set up a British model exhibition hall in the National Museum. Deepen civic moral publicity day activities, organize moral forums, moral lecture halls, moral self-cultivation and other activities. Strengthen the construction of government integrity, business integrity, social integrity and judicial public trust, carry out special education and governance on outstanding issues in the moral field, improve the credit records of enterprises and individuals, improve the credit information system covering the whole society, increase the restraint and punishment for dishonesty, and widely form an atmosphere of trustworthiness and shame in the whole society. Combine moral practice with cultivating the concept of honesty, and form a good social trend of advocating honesty and despising corruption.

2. Deepen learning from Lei Feng's volunteer service activities. Vigorously carry forward the spirit of Lei Feng, extensively carry out various forms of practice activities to learn from Lei Feng, and take measures to promote the normalization of learning from Lei Feng. Focusing on urban and rural communities, with the theme of caring for each other and serving the society, we will organize various forms of voluntary service activities around poverty alleviation, emergency rescue, large-scale activities, environmental protection, empty nesters, left-behind women and children, employees with difficulties, disabled people and other groups, and form a social atmosphere of "everyone for me". Combine learning from Lei Feng with volunteer service, establish and improve the volunteer service system, improve the incentive mechanism and the guarantee mechanism of policies and regulations, and make the volunteer service activities of learning from Lei Feng be grassroots, community and family.

3. Deepen mass activities to create spiritual civilization. All kinds of spiritual civilization creation activities should seek practical results by highlighting the ideological connotation of socialist core values. Promote the creation of civilized cities, civilized villages and towns, civilized units and civilized families, carry out nationwide reading activities, and constantly improve the civilized quality of citizens and the degree of social civilization. Extensively carry out publicity and education on the construction of beautiful China. Conduct etiquette education, raise the national flag and sing the national anthem in important places and activities, hold solemn and simple ceremonies when schools start and students graduate, and improve memorial activities for major disasters, so that etiquette becomes an important way to cultivate social mainstream values. Strengthen publicity and education, normative restraint and social supervision on citizens' civilized tourism, and enhance citizens' awareness of tourism civilization.

4. Give full play to the important role of excellent traditional culture in cultivating sentiment and inculcating civilization. Chinese excellent traditional culture accumulates the deepest spiritual pursuit of the Chinese nation, contains the most fundamental spiritual genes of the Chinese nation, represents the unique spiritual identity of the Chinese nation, and is a rich nourishment for the Chinese nation's endless development and growth. Build an excellent traditional culture inheritance system, strengthen the protection of cultural relics and intangible cultural heritage, strengthen the excavation of the ideological value of excellent traditional culture, sort out and refine the essence of Chinese cultural thought, make an easy-to-understand contemporary expression, give it a new era connotation, make it adapt to Socialism with Chinese characteristics, and let excellent traditional culture continue to develop under the new era conditions. Pay attention to the ideological edification and cultural education function of national traditional festivals, enrich the cultural connotation of national traditional festivals, carry out excellent traditional cultural education popularization activities, and cultivate festival culture with distinctive characteristics and rich atmosphere. Increase the content of excellent traditional culture courses in national education, and promote the excellent traditional culture education in schools in stages and in an orderly manner. Carry out changing customs, innovate folk cultural styles, and form new folk customs that conform to historical and cultural traditions and the development of the times.

5. Give play to the unique advantages of spreading mainstream social values in important festivals. Carry out revolutionary traditional education, strengthen the interpretation of the times value of revolutionary traditional culture, carry forward the fine traditions formed by the party, construction and reform, and carry forward the national spirit and the spirit of the times. Excavate the rich educational resources contained in various important festivals and anniversaries, and hold solemn and meaningful mass celebrations and commemorative activities by using political festivals such as May 4th, July 1st, August 1st and 11th, international festivals such as March 8th, May 1st and June 1st, and anniversaries of major events and important people in the history of the Party. Take advantage of the opportunity of the party and the state to successfully hold major events and properly handle difficulties to carry out various educational activities according to the situation. Strengthen the construction of patriotic education bases, and form a patriotic education base system that combines physical pavilions with online pavilions and covers all historical periods. Promote the free opening of public museums, memorial halls, patriotic education bases, cultural centers, libraries, art galleries and science and technology museums, and actively develop red tourism.

6. Use public service advertisements to spread mainstream social values and lead civilized fashion. Focusing on the socialist core values, we will strengthen the topic planning and content creativity of public service advertisements, and form a powerful momentum for public service advertisements to spread advanced culture, carry forward new fashions and promote righteousness. Increase the release and broadcast of public service advertisements. Radio, television, newspapers and periodicals should provide prime time, important pages and prominent positions, and continuously publish and broadcast public service advertisements. Internet and mobile media should give full play to the advantages of fast communication and wide coverage, and expand the influence of public service advertisements in various ways. Social public places and public transport vehicles shall hang and post public service advertisements at appropriate positions. All kinds of public service advertisements should pay attention to clear positioning, rich connotation, attractive, diverse forms, elegant taste and novel creativity, reflect the sense of the times and enhance communication appeal.