20 19 August 2 1, 2019 sogou Mobile Marketing National Summit Shanghai Station was grandly held at Renaissance Shanghai Dragon Dream Hotel. Sogou's marketing experts and more than 1000 marketing practitioners gathered at the summit site to gather new scenes around the theme of "increasing the value of 400 million mobile phones" and discuss the new potential of marketing success together.
(Title: Website Status)
On August 2 1 day, "the value of 400 million mobile phones increased greatly" ——20 19 sogou Mobile Marketing National Summit was held in Renaissance Shanghai. Marketing experts from sogou and thousands of local business representatives gathered together to discuss the development direction and opportunities of mobile marketing in the new situation from the perspectives of industry, technology and products, so as to empower the majority of marketing practitioners.
(Title: Website Status)
The summit was hosted by Beijing sogou Science and Technology Development Co., Ltd. and hosted by Shanghai Guode Network Technology Co., Ltd., Liangwei Liu, General Manager of Enterprise Sales Department of sogou Advertising Marketing Center, Feng Haijun, General Manager of sogou Business Analysis Center, Zhang Lin, General Manager of Operation Strategy Department of sogou Advertising Marketing Center, Zhou Tong, Sales Director of East China of sogou, Zhou Hui, Operation Director of Sogou East China, Tang Guodong, Chen Longwen, Chairman of Shanghai Guode Network Technology Co., Ltd., Wang Jie, CEO of Shanghai Guode Network Technology Co., Ltd., General Manager of Shanghai Guode Network Technology Co., Ltd. and other guests were all present to discuss new Internet marketing ideas under the new environment with thousands of Shanghai business representatives and help small and medium-sized enterprises explore new business
(Title: Website Status)
At present, sogou has the largest Chinese input method and the second largest search engine in China. Through in-depth cooperation with 23 mobile phone manufacturers such as vivo, Xiaomi, OPPO and Huawei, the default sogou search of 453 million mobile phones per day has been reached, which can accurately identify and meet the real-time information acquisition needs according to the input behavior characteristics of users, thus creating more marketing opportunities for enterprises; At the same time, the browsing scene is based on the information flow product system with a daily average PV of 654.38+0 billion, which helps the brand to achieve more efficient transformation with highly original information recommendation.
At the meeting, Zhou Tong, sales director of sogou East China, also mentioned that sogou's "multi-scene one-stop" marketing system can help enterprises penetrate marketing information deeply in core scenes such as searching, chatting and browsing, and deliver more valuable content to target users at the first time.
(Caption: Zhou Tong, Sales Director of sogou Company in East China)
In the search scene, by constructing traffic cycle, the scene is extended back and forth to improve traffic; In the chat scene, help brands and users achieve accurate docking by meeting users' immediate information acquisition needs; Browse the scene, use highly original information recommendation, accurately reach the target audience, make the influence and service of the enterprise continuously strengthen, and improve the marketing effect in an all-round way.
(Caption: Zhou Tong, Sales Director of sogou Company in East China)
In addition, Zhou Hui, Director of Commercial Advertising Products Department of sogou, explained that the commercial resource matrix built under the "multi-scene one-stop" marketing system in sogou and the rich and varied advertising styles in three scenarios of search, chat and browsing can not only meet the various marketing needs of different industries. It can also help enterprises achieve various marketing goals such as effect transformation, brand building and node marketing.
(Caption: Zhou Hui, Director of Operations of sogou Commercial Advertising Products Department)
Then Tang Guodong, the chairman of Shanghai Guode Network Technology Co., Ltd., the agent of sogou search promotion in Shanghai, delivered a speech, thanking the vast number of corporate customers for their support to Guode Network and sogou.
Guo De Network is an Internet marketing enterprise that grasps the development opportunities in the Internet era and taps the personalized information needs of modern people. Guo De Network has rich experience in search advertising operation in the field of Internet marketing, and has provided one-stop Internet marketing services for small and medium-sized enterprises in Shanghai for many years. With excellent service quality and innovative ideas, it has won unanimous recognition from sogou companies and customers.
(Caption: Tang Guodong, Chairman of Shanghai Guode Network Technology Co., Ltd.)
At the conference site, Shanghai Huamei, Shanghai Yixing, Luo Yu Education, Hanchuang Network and Guode Network reached an annual cooperation intention, and the signing amount exceeded 58 million yuan, which also pushed the atmosphere to a climax.
(Caption: Signing Ceremony)
After that, the organizer announced the list of "Brand Impact Index" in Shanghai. The "Brand Impact Index" was jointly sponsored by China Advertising Business Association and sogou. Based on sogou Big Data Algorithm, it was voted by a jury composed of experts and scholars from China Advertising Business Association. It is a brand-new brand influence evaluation system.
(Caption: Brand influence TOP 10)
With the help of various online scenes such as input and browsing by sogou search and sogou, the list records the achievements of outstanding local enterprises. In addition to sharing, there are also rich red envelope interactive activities at the conference site.
(Caption: On-site awards)
Among them, Ruan, general manager of Cultural Media (Shanghai) Co., Ltd. shared his successful experience on the platform.
(Caption: Ruan Yanqiang, General Manager of Cultural Media (Shanghai) Co., Ltd.)
After the meeting, AI black technology from sogou, such as intelligent translation exhibition area and intelligent voice experience area, received enthusiastic attention from the guests.
(Title: Website Status)
At the same time, many guests expressed strong interest in the promotion effect of sogou, and moved to the negotiation area and the signing area, and had a heated discussion with the operators who promoted the Shanghai agent Guo De network in sogou search.
(Title: Website Status)
At the sogou Marketing Summit, sogou showed all the participants how sogou can better help enterprises achieve effective exposure, not only reaching different user groups to the maximum extent, but also fully meeting the various marketing needs of various enterprises, and making every effort to help enterprises carry out marketing transformation. At the same time, Guo De Network will also bring more new opportunities to small and medium-sized enterprises through three core commercial products in sogou.