Luo Yonghao expressed his understanding of the current live broadcast industry on relevant platforms. He said that many people in the live broadcast industry now analyze that the next live broadcast should not focus on introducing products, but should focus on content, so as to attract everyone's attention, just like the New Oriental live broadcast room. The recent popularity of New Oriental Studio is also because it is a clear stream in the live broadcast industry and attaches great importance to the output of content. There is little introduction to the product, focusing on the life story of the anchor inside, and describing it in combination with related products. Very popular fans, loved by many people.
The live broadcast mode of New Oriental Studio has been affirmed by many people in the live broadcast industry and is considered as a new and acceptable way. But this was denied by Luo Yonghao, who believed that the live broadcast should focus on introducing products. Everyone is here to buy products, just to receive education. At the same time, he said that those educational contents were old jokes he expressed 800 years ago, and now they are out for hype. He also said that 40% people in his studio just came to see Xiao Huang's car for direct purchase, instead of listening to the anchor's explanation. He believes that live broadcast should pay attention to product introduction.
At the same time, Luo Yonghao posted rumors on relevant platforms, denying that he was poking fun at New Oriental Live. He said that he paid tribute to the transformation of New Oriental. He just expressed some popular views on the live e-commerce industry, with no malice. He believes that the live broadcast mode of New Oriental is not suitable for the development of this live broadcast industry. He believes that this method of spending time chatting will increase the number of live broadcasts, but it will not help the income.