In fact, the development of the Internet is a road of innovation, and the most important thing is the subject of "people". Let's take a look at the income of teachers in the organization. According to the data provided by good teachers, in traditional educational institutions, the income of small class teachers only accounts for 10- 15% of their total income, and the income of one-on-one teachers accounts for about 30% of their total income. In addition, there is another problem in traditional educational institutions, that is, false packaging, which gives some non-in-service, non-prestigious teachers and blind students a gorgeous aura.

Looking at it, there is a feeling that "the Saiweng (teachers and students) lost the horse" and "the fisherman (that is, the traditional educational institution in the middle) benefited". Good teachers solve these problems by directly docking teachers and students and commenting mechanism. So how does a good teacher work? TechNode reporter interviewed its founder Wang Weining by email. The following is a summary of questions and answers.

TechNode: What is the original intention of doing this kind of education online and offline?

Wang Weining: Before establishing 365 Good Teachers, I led people to conduct in-depth research in several cities, and I also saw the huge demand and various problems in the field of K 12. Setting up a good teacher is also to let children find good teachers around them, which can not only help children improve their academic performance, but also make them really love learning. Now the website is also involved in the payment link, forming a closed loop of education O2O. Parents spend less money than institutions, so that children can enjoy the same teaching quality as institutional teachers.

TechNode: What measures did you take to persuade the teacher to use it? What about the students?

Wang Weining: At present, we have some policies to encourage teachers and students. As for teachers, it is mainly cash reward for teachers' real-name registration. There will also be regular free training activities for teachers who have already stayed in our platform. Implement the student scholarship program. At the same time, we also set up an audition link, and we will pay after the audition is satisfactory, and we will not pay if we are not satisfied. For the same courses and class hours, our teachers' income is twice that of teachers in traditional educational institutions, while parents' expenditure is only 40% of that of traditional educational institutions, so that teachers can earn more (90% of class fees can be paid each time, and good teachers can charge 10% of service fees), so that parents can spend less and children can learn better, which is also the biggest difference between us and traditional institutions.

TechNode: What services do good teachers provide for teachers on the platform at present?

Wang Weining: We have a small-scale teaching and research activity once a week and two expert lectures and trainings every month to help teachers improve their professional ability. For example, we have just finished training on how to improve parents' satisfaction. On the platform of 365 Good Teachers, teachers not only earn much more than in traditional training institutions, but also enjoy better business training.

TechNode: How to avoid vicious competition caused by excessive price comparison between teachers?

Wang Weining: First of all, we have a strict certification mechanism for registered teachers on the website, requiring teachers to have teacher qualification certificates, have more than 5 years of teaching experience and pass the interview review. We prohibit teachers from brushing comments, and students can only brush comments in each class, so the cost of brushing comments increases, thus ensuring the authenticity of comments to the greatest extent.

At the end of this article, I will try to interpret the question mentioned in the title: is it a gimmick or an ideal? In fact, any entrepreneurial project that says gimmicks is not accurate. Because most of the projects have entered a virgin land that has not yet been reclaimed, for example, the EduSoho I wrote before is to help offline training institutions establish online schools and knock on the door of online education. Wang Weining's interest lies in his ideal of solving the contradiction between teachers and students and traditional educational institutions.

As a doctor of physics, he served as an executive of several technology companies and entered the field of online education two years ago. His words are worth pondering: those who do education and training do not necessarily understand education, and those who do not do education and training do not necessarily understand education. I don't know what this view is based on.

The good teacher, established in July last year, has received 20 million yuan in Pre-A financing. Its existing real-name registered teachers 1400, and 800 paying parents. In the future, we will continue to launch preferential activities to attract users, and its APP will be released soon.