Oriental Select (HK 1797) is an online education platform under New Oriental, which mainly provides various courses and services by live broadcast. The company was listed in Hong Kong in June 2022, becoming the second listed subsidiary of New Oriental. So one of the leaders selected by the East, accounting for 1 1.87%.

Yu, born on September 4th, 1962, Xiagang Street, Jiangyin City, Wuxi City, Jiangsu Province, is a member of NLD, the founder of New Oriental Education Group, and an expert in English teaching and management. Chairman of New Oriental Education Group, CEO of Oriental Select (concurrently), co-founder of Hongtai Fund, director of the 13th NLD Central Education Committee, vice president of China Young Entrepreneurs Association and member of all-china youth federation.

The Founding Background and Early Development of Oriental Choice

1, establish the background.

In 20021,1/year1October, Yu revealed the plan of live broadcast with goods. He and hundreds of New Oriental teachers helped sell agricultural products through live broadcast with goods. Although this plan has been questioned from the beginning, New Oriental Online, which is responsible for undertaking this plan, has started the preparatory work and established "Oriental Select". The selection of the East was broadcast live from the very beginning in combination with knowledge learning. 202 1 12 On February 28th, New Oriental posted a message on the official account of WeChat, saying that it would launch a new live broadcast platform "Oriental Select" at 8: 00 that night.

2. Early development

In May 2022, due to the requirements of epidemic prevention and control, the company's office building also began to be converted into full-time home office. But Oriental Select doesn't want the live broadcast to stop. So after the broadcast on the evening of May 2 1 Sunday, all the team members rushed to sort out the equipment overnight and moved to the hotel that met the epidemic prevention standards to continue their work. At four o'clock in the morning on May 22nd, we finally installed all the equipment. Then at seven o'clock, the anchor began to appear in front of the camera again. On the first day of hotel live broadcast, the performance of Oriental Select was 1.42 million.