Founded on 20 17 and 17, Santao Education is committed to the platform sharing of the entire education industry chain and has become Alibaba in the field of education. "Let education return to education and make 65,438+billion children undergo qualitative changes" is the company's development vision, "Don't let the world accept difficult education and training".
At present, Santao Education has operation centers in 26 provinces, serving more than 800 training institutions.
Why is it named "Three Pottery Education"? Its founder, Zhang Jinchao, told Yiou that the "Three Taoists" had an influence on three saints, namely Tao Xingzhi, Tao Zhugong and Tao Yuanming. He hoped that education would return to the origin of education-integrating educational products and resources in the new era of "mind quotient".
Talking about his relationship with the education industry, Zhang Jinchao said that he received relevant training when he was in college.
After graduating from college, I set up a training institution with K 12 as the entrance and worked for four years. He found that training institutions have many pain points. At that time, he felt that there was a problem in the management of enrollment, so he set up a business school on 20 14 to solve this problem, but finally found that both teachers and products were insufficient.
Returning education to education itself was on 20 17, and he founded santao education. In this venture, Zhang Jinchao said that he had a very clear goal.
First of all, this market has great commercial value.
The domestic education market is huge and scattered. Even the domestic education giant New Oriental and Future have a combined market share of less than 5%.
Relevant authoritative data show that the domestic education market will be 500 billion in 20 18, and the market demand will exceed10 billion by 2020.
At the same time, many well-known educational enterprises are mostly located in first-tier cities, while third-and fourth-tier cities have less land.
Due to the imbalance of educational resources in third-and fourth-tier cities, the demand for high-quality educational resources is very strong, and this market is very huge.
Secondly, in cities below the third tier, training institutions have been hit hard.
One is that they are difficult to operate. Because in small counties, good teachers are hard to recruit, cultivate and stay. Second, many one-on-one classes are run by training institutions, and a lot of profits go into teachers' pockets, and training institutions give little money. Third, the recent national policy stipulates that teachers in public schools cannot work part-time. Educational institutions that used to rely on teachers in public schools now have no teacher resources, making it more difficult to operate.
Looking forward to education again and reviewing education itself.
Nowadays, many educational enterprises are impetuous, thinking about making money quickly and spending their time and energy on education and marketing research.
In fact, some educational enterprises don't want to know that as long as children are taught well and parents are satisfied, they can get corresponding benefits.
To this end, Zhang Jinchao said that he founded Santao Education, hoping to add strength to online education institutions, export better courses and training experience to them, and let them concentrate on education and return to education itself.
Establish online education institutions and build a platform for sharing the whole education industry chain in the field of education. There are not many enterprises that can do it. Because it's hard.
Zhang Jinchao has a deep understanding of this.
In the first year of its establishment, the company has been developing products, and the pre-sale of products began in July last year.
Zhang Jinchao said that Santao Education took the high school project as the breakthrough point, invited well-known domestic teachers to take the video double-teacher class in high school, and established a 10 class model with nine subjects in high school as the main part.
In terms of incentives for training institutions, Santao Education adopts a combination of online and offline, and provides training courses online in the form of recording and live broadcast; All provinces in China hold online operation training meetings from time to time, and hire experts and teachers to give on-site guidance to solve the problem of lack of good teachers in training institutions and improve their core competitiveness.
In addition, Santao Education has also developed an AI assistant system. Mainly according to children's learning knowledge points, give children a series of questions to evaluate, and finally generate relevant reports according to children's answers, intelligently push classes, and analyze what knowledge points children lack, so that educational institutions can solve children's learning problems more specifically and improve children's learning efficiency and effectiveness.
In order to meet the needs of customers, Santao Education began to develop sesame art test, career planning and other projects in addition to high school projects, providing cultural training for children who took the art test and providing systematic and scientific study plans for students who had difficulties in the new college entrance examination.
The Opinions on Standardizing the Development of Off-campus Training Institutions is conducive to the development of the industry, but it actually refers to training institutions. Inevitably, in the second half of this year, the state issued the Opinions on Standardizing the Development of Off-campus Training Institutions, which put forward many requirements and qualifications for training institutions and had a great impact on the field of off-campus training.
In this regard, Zhang Jinchao believes that this policy is good for the industry, because it can improve the entire off-campus training industry, eliminate unqualified enterprises, and provide a better environment for the development of the entire industry.
In addition, the policy also puts forward clear requirements for off-campus institutions, provides reference standards and points out the direction for educational enterprises willing to join them.
He also said that teachers in public schools can't work part-time, and teachers in educational institutions must hold certificates, which makes the shortage of teachers in the industry more and more serious. In this case, it provides new opportunities for the development of the industry.
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