Mr. Ma, the general manager of Spark Company, is a famous expert in English vocabulary memory, the founder of Spark-style memory method, an expert in vocabulary memory research, and an expert in English learning reform welcomed by English learners in universities and middle schools all over the country. The first book published by 1997 won the favor of millions of readers with its unquestionable shorthand effect, ranking first in the bestseller list of English teaching AIDS that year. He has made many speeches on vocabulary memory methods in educational programs such as CCTV and educational TV stations, and received wide acclaim. He has been invited to lecture on English learning methods in key universities in Beijing, Shanghai and other places for many times, causing a sensation again and again. With vocabulary memory as the core, Mr. Ma has made fruitful research and exploration in the field of English learning.