First, adhere to the "one combination", that is, closely combine solving ideological problems with solving practical problems, and enhance the pertinence and effectiveness of ideological and political education. Under the condition of socialist market economy, the propaganda and ideological work department should be good at analyzing the ideological changes of the masses from the interest motive, start with the practical problems that the masses are most concerned about and urgently need to solve, implement the solution of ideological understanding problems to solve practical problems, and do more things to "send charcoal in the snow". For example, relying on the community, open up various healthy, civilized and progressive entertainment places and rich cultural activities to create a good fitness environment for retired veteran comrades and cadres and the masses. We should not be indifferent and rude to the hot and difficult problems reflected by the masses, but should go deep into the grassroots, contact the masses, investigate and study, and find ways to solve the problems; For words and deeds that are too hasty, we should calmly deal with them, so as not to cause emotional fluctuations among the masses. For problems that cannot be solved for the time being, we should seriously explain the truth and gain the understanding and support of the masses, and we should not perfunctory. In short, propaganda and ideological and political workers should always keep the masses warm and cold in mind, know what the masses think, do and need, and do everything possible to help them solve practical problems in their thinking, work, production and life. In this way, the propaganda of ideological and political education is more convincing, attractive and infectious.
Second, we must realize the "three transformations." In the past, the ideological and political education in the propaganda department had "three shortcomings", namely, single means, one-way work and simple methods. To realize the three transformations is to realize the transformation from single means to multi-channels, from one-way propaganda to two-way communication, from simple indoctrination to socialized creative activities.
To change from single means to multi-channels, it is important to make good use of mass media and establish a sound publicity network. We should be good at using radio and television to make special works, broadcast publicity regularly, and inspire people with excellent works; Newspapers and periodicals should use real cases in people's production and life, publicize the truth in time, lash out at fallacies, and guide people with correct public opinion; Press and publication departments should cooperate with the launch of a number of books and materials to promote Marxist materialism and atheism, and arm people with scientific theories; Literary and art groups should also produce more "high-quality goods", promote righteousness and shape people with noble sentiments. Through multi-channel, all-round, from shallow to deep, from near to far publicity and education. The change from one-way propaganda to two-way communication emphasizes that the propaganda department can't just do baton, signal command or "hot-headed" propaganda, which will lead to the situation that the propaganda work is not vertical. Therefore, it is necessary to keep close contact with the masses, combine propagandists with propagandists, expand two-way exchanges, understand the people's feelings and public opinions, know what needs to be publicized and how to publicize it, and enhance the pertinence, flexibility and effectiveness of publicity. The change from simple indoctrination to socialized creative activities emphasizes the "sociality" of propaganda work. In the past, it was mainly passive indoctrination, and the effect was not good. Carrying out social creation activities can fully mobilize the enthusiasm of all levels, departments and cadres, and turn passive propaganda into conscious action. For example, we should carry out publicity and education to improve people's civilized quality, take the activity of "stressing civilization and cultivating new styles" as the carrier, and extensively carry out the selection activities of civilized units, civilized windows, civilized buildings, civilized families, civilized citizens and civilized pacesetters to promote the development of civilization.
Third, intensify investigation and study to improve the level of ideological and political education. An important method is to intensify investigation and research. Comrades engaged in propaganda and ideological and political work should not stay on the surface, but should go deep into the grassroots to carry out investigation and research, grasp social public opinion, find out ideological and political trends, and increase ideological and political education in light of reality. In particular, we should pay attention to some tendentious and incipient problems, patiently and meticulously explain, guide and persuade them, reduce social shocks, stabilize the overall situation of work, and create a stable social environment for social and economic development.
Fourth, we should strengthen the typical cultivation. Educating, influencing and inspiring people with typical strength is the basic experience of our party's ideological and political work. Propaganda and ideological work departments should be good at cultivating a group of advanced collectives and individuals with the characteristics of the times in all walks of life, intensify typical propaganda, encourage and guide people of different classes, occupations, ages and ideological levels, so that they can learn from examples and catch up with goals. At the same time, we should pay attention to set up a number of typical examples of ideological and political work in rural areas and enterprises, and promote the in-depth development of ideological and political education in rural areas and enterprises. We should conscientiously sum up the experience of typical propaganda, adapt to the changes in the new situation and new tasks, constantly improve the propaganda methods, and enhance the propaganda effect.