"Zhejiang Satellite TV, China Blue!" Zhejiang TV Station started broadcasting on 1960, 10 and 1, and it is the leading TV station and TV news center in Zhejiang Province. At present, there are 9 programs such as Zhejiang Satellite TV, and the daily broadcast program reaches 1 17 hours or more, of which the self-run program reaches 1590 minutes. 1 994 65438+1 October1,the first program of Zhejiang TV Station (Channel 4) started satellite transmission, which effectively covered 2 billion people in more than 40 countries and regions, and was broadcast by more than 95% cable stations nationwide, with a relatively fixed audience of/kloc-0.5 billion, among which It also opened windows to broadcast programs on American Chinese TV, Skora TV, Fukui Radio in Japan, Miyagi Radio, Gwangju Culture Radio in Korea, tvbi and Hong Kong Cable TV, which influenced the world and played a positive role in promoting the world to understand Zhejiang and Zhejiang's going out. Zhejiang TV Station has a team of TV practitioners with good professional quality, and employees with middle and senior titles account for about 50% of the total number of employees in Taiwan. It has a highly digital TV production and technical support service system, which can transmit, send and broadcast programs of seven channels at the same time, realizing multi-point and two-way transmission across the country. The level of TV production and broadcasting is among the best among domestic peers. In the past ten years, the news programs of Zhejiang TV Station have won awards in national competitions, and won the first prize of "China News Award", the highest news award in China, for four times. He has won the special prize and the first prize of China TV for more than 20 times, and has been rated as "advanced collective" by the Ministry of Radio, Film and Television. Zhejiang TV Station pays attention to the cultural characteristics of the south of the Yangtze River, faces the whole country, goes abroad, pays attention to the theme of human life, and shoots a large number of international themes, such as the "three poles" series-Antarctic and man, Arctic caprice, crossing the top of the earth and so on. We have completed the "Three Views" series-Hong Kong all over the world, speaking of Macau, Taiwan Province Province across the sea, and Zhejiang people who have traveled all over the world. The shooting and broadcasting of these feature films have aroused great repercussions at home and abroad. TV series Lu Xun, China, Ma Yinchu, News Revelation, Voiceover for Female Journalists, TV series Qiu Jin, etc. , filmed by Zhejiang TV station, has also been widely praised after being broadcast nationwide. Established Zhejiang Satellite TV News, Zhejiang Satellite TV Weekend Edition, Zhejiang Children's TV Station, Yani Interview and other outstanding columns with certain influence in the country. From June 5438 to 10, 2000, Zhejiang TV Station took the lead in implementing the merger reform of three provincial TV stations in China, completely merging the three provincial TV broadcasters, namely Zhejiang TV Station, Zhejiang Cable TV Station and Zhejiang Education TV Station, and implementing the system reform, channel integration and optimized configuration of the six TV broadcast channels originally managed by wireless and cable stations. 20011Zhejiang TV station launched six new channels, which appeared in front of the public with unified station name, unified station logo, distinctive features, brand-new overall image and program framework, and took a symbolic step in the reform of provincial TV in China. As a result, Zhejiang TV Station has formed a new multi-dynamic and serialized channel pattern with a news comprehensive channel as the leader and five professional channels with their own characteristics: the news comprehensive channel, namely Zhejiang Satellite TV Channel, is the leading channel of Zhejiang TV Station covering the whole country through satellite, based in Zhejiang and facing the whole country. Highlight the main position of news and strengthen social education and literature and art columns. This channel focuses on Zhejiang local news and comprehensive programs, integrating variety entertainment, social education, culture and legal system. Through satellite transmission, it covers more than 40 countries and regions inside and outside the province and in the Asia-Pacific region, and is broadcast by more than 95% cable stations nationwide. It is the main channel to publicize the major policies of the party and the state, the main bridge for the provincial party committee and government to contact and communicate with the people of the whole province, and an important window to publicize Zhejiang and communicate with the world. Zhejiang Satellite TV is one of the first provincial satellite TV stations, which has a good foundation in landing coverage and brand trust. With an acceptable population of 766 million, China is one of the most influential media in China. Zhejiang Satellite TV 14 went to the stars, aiming high and thinking of the world. As a golden business card of Zhejiang media, Zhejiang Satellite TV always insists on injecting modern humanistic ideas into the program, highlighting the humanistic value and wealth value with distinctive regional characteristics. Advancing in competition and advancing in innovation, Zhejiang Satellite TV launched a brand-new page in 2008, and built the program content with media public interest appeal with modern communication value: news programs pay attention to action and produce results. "Anti-Taiwan Seven Sisters" established the authority of news brand, and "Zhejiang People on the New Long March" showed the power of news action. Self-run programs focus on brand and taste. In the evening, the main column will make "citizen action" bigger and stronger, and public welfare advocates will highlight media feelings; On weekends, I love to remember lyrics, I love to sing and I am a judge show new entertainment ideas and expand the new space of variety entertainment programs. Channel Positioning "China Blue" Interprets Blue Endless Boundaries The logo of Zhejiang Satellite TV is the only logo in China that has not been replaced for 15 years, and the logo of 15 years is a brand of 15 years; Blue exudes a strong artistic and humanistic atmosphere, which is different from other colors; Blue stands for "blue ocean" and symbolizes the differentiated competitive strategy of Zhejiang Satellite TV. "Riverside is as green as blue", and blue is the true color of Jiangnan cultural quality; The largest area on the earth is blue, and the sea and the sky are the same color. Blue symbolizes endless life, great momentum and broad world outlook. This is our Chinese blue. As "Yanghe Blue Classic" said: The sea is the widest in the world, the sky is higher than the sea, and people's feelings are wider than the sky. Zhejiang Satellite TV1:/kuaibo12/12839/