What are the contents of telemarketing training? Telemarketing is not simple, and it will be extremely difficult without learning and training. Many people want to learn telemarketing and know what the training content of telemarketing is, but it is difficult to find it. In order to solve this problem, I brought you an article about telemarketing training content.

Telemarketing Training Content 1 Section 1: Functions of Telemarketing

Telemarketing and telemarketing are different. Telemarketing is a broader level. Broadly speaking, telemarketing includes telemarketing, which is divided into marketing function and sales function.

First, the marketing function of telemarketing:

1. Establish and maintain the market database.

Integrating your customer resources and establishing a customer database is a part of customer relationship management. If you don't have a marketing database, your telemarketing model and the efficiency of sales representatives will certainly not be particularly high.

Marketing database is a long-term and very effective important resource for enterprises. As soon as many telemarketers enter the company, they start to turn over the yellow pages every day, and then turn over the newspapers, wondering who to call today and why. Because the company does not have an effective marketing database to support him, his work efficiency will be very low, and some customer resources may be wasted. On the other hand, when there is confusion in internal management, there may be seven or eight sales representatives calling the same customer at the same time. Therefore, it is necessary to establish an effective marketing database, integrate these resources, and then distribute these resources to sales representatives.

Step 2 get all kinds of information

If an enterprise wants to expand its product brand and sell it better, it must do a lot of marketing activities. For example, enterprises need to collect a lot of information, including information related to decision makers, competitors and potential consumer groups.

Step 3 Get sales leads

Think about whether to spend time with customers who need it now, with customers who have no sales opportunities in the next three months, six months or even longer, or with customers who have recent sales opportunities. Which is most helpful to you? Most salespeople will inevitably spend their time on customers who have recent sales opportunities, which is a kind of sales lead mining.

4. Organize seminars and conference invitations

With more and more business activities, many enterprises are influencing your customers by organizing various meetings, seminars, product promotion meetings and other means. Then the telephone plays a very important role in this.

Second, the sales function of telemarketing

Sales functions include selling products, cross-selling and increasing sales, including building customer relationships. Of course, customer service is also one of its sales functions. Although customer service is a service function, customer service is very important to sales staff, so it should also be regarded as a part of sales function.

Part II: The role of telemarketing.

Telemarketing is a part of customer relationship management and has the following functions:

1, which can help enterprises reduce sales costs:

The company's sales cost is relatively high. According to the survey, the cost of a mature salesperson's face-to-face communication with customers is 4 ~ 5 times that of a very mature telemarketing representative, so by comparison, it can be seen that the cost of using salespeople is relatively high.

2, can help enterprises improve sales efficiency:

Telemarketing is a very quick and convenient means. Telephone is the fastest means of transportation in the world. In many cases, face-to-face communication is not necessary. A phone call can solve the problem and reach a sales agreement. Therefore, telemarketing can effectively improve the sales efficiency of enterprises.

3. It can help enterprises to use resources more effectively.

4. It can help enterprises to effectively establish product brands and expand brand influence.

5. You can directly grasp the needs of customers more clearly.

6. You can directly grasp the needs of customers more clearly and establish a long-term trust relationship with customers.

Part III: Six key success factors of telemarketing.

1, accurately define your target customers:

Be sure to define your target customers accurately, otherwise, it may be futile to make more phone calls every day. For example, there are many kinds of fish in the pond. What kind of fish do you want? You should first observe where most of the fish you want are concentrated, and don't fish aimlessly. Finding customers in the most concentrated places of target customers can achieve good results and improve efficiency.

2. Accurate marketing database

With the target customers, you also need to make a customer database, an accurate customer database. Your sales representative calls out his customer resources from the database every day, and then makes a phone call to follow up, so that the sales efficiency will be greatly improved.

3. Good system support

If there is a customer relationship management system as a support, many of your resources can be shared, including your sales efficiency, and your management efficiency will be greatly improved. In addition, enterprises want to implement telemarketing, and the great challenge of telemarketing is how to establish a trust relationship with customers on the phone. This trust relationship is actually built on two levels: ① the trust relationship between enterprises; ② Trust relationship between enterprises and individuals. If your product brand is big enough, customers are likely to buy your products out of recognition of your product brand and trust in your company. This is the trust relationship between enterprises and customers. When all five sales representatives are in contact with the customer, the customer may cooperate with one of them, because he can personally establish a sales relationship with this customer, which is a trust relationship between enterprises and individuals.

4. Support from various media

5. Clear telemarketing process

The sales process is very important. If there is no clear sales process, everyone may be confused. For example, the main job of a sales representative is to screen sales leads and then transfer them to an external sales representative. If the sales representative judges that this customer should be the target customer, when he transfers this sales lead to the external sales representative, the external sales representative reflects that this customer is not the target customer of the company. At this time, the two sides will be confused on some issues. Therefore, enterprises should have a process, that is, a telemarketing process to provide support.

6. Efficient and professional telemarketing team

Finally, you must have a very strong telemarketing team. The organization of telemarketing is very important. Telemarketing must be divided into two small teams with different division of labor, one of which is responsible for finding customers. This team should have a strong business sense, because business sense determines the accuracy of data collectors in screening target customers. ); A team specializes in developing and maintaining customers. This is a simple organizational structure.

The implementation of telemarketing is based on effective management within the company. Although some enterprises are also implementing telemarketing, the internal sales management is obviously in a mess, the telephone cost is quite high and the sales efficiency is very low. The company reflects that this sales model is not good. The reason why the company made this reaction was that it did not achieve the expected effect. Therefore, effective management within the company is absolutely necessary.

Telemarketing training content 2 1. Plan your visit attitude preparation.

1, set the target

2. Arrange the working environment

3, master product knowledge

4. Know your customers.

5. Information to be conveyed

Second, telephone eloquence training and telephone answering skills

1, telephone eloquence training

2, answering the phone skills

3, the phone skills

4, hang up the phone skills

Third, contact with the clapper.

1, win the recognition of operators with courtesy.

Step 2 make a first impression

3. The name of the adjudicator.

4. Remove the wire guard.

5. Break through the defense line with momentum

Fourth, clever opening remarks.

1, the constituent factors of infectivity

2. Show the charm of individual language.

3, 5W shell

4. Opening remarks design

5. Introduce your product.

1, listen to customer needs

2. Identify customer needs

3, five kinds of product promotion skills

Sixth, overcome objections.

1, the buyer is the suspect.

2. Reasons for objection

3, the principle of handling objections

4. Skills of handling objections

Seven, clinch a deal skills

1. Overcome the psychological tendency that hinders trading.

Step 2 Discover buying signal

3. Transaction rules

4. Effective closing skills

Telemarketing Training Content 3 Telemarketing Skills:

1. Set the time expectation-"Can you spare three minutes? I really need your help. " Now I know it won't be three minutes, but I also know that I can tell the telemarketer that I am busy now and I will contact her later, or I can tell the telemarketer that we must end the call now.

2, take the initiative to contact each other again, and soon-the beginning of every phone call is "I thought of you when I was here ..." Then a short story, let me enter the scene of telemarketing.

Give first, then take-then she will send a gift to my spirit, "I always remember what you said in my heart, and you said …" Then she will tell me why it is important and helpful to her. Praise, sincere praise is always a favorite gift.

Thank you, and then hang up-she always says, "This is just what I need. Thank you for answering the phone. You really helped a lot. " End the call.

Some preventive measures:

1. Make a plan before calling. Thinking about how to end it from the beginning will make your mobile phone compact and targeted.

2. Stay optimistic. The call you have to answer is from someone who can help you, not someone who drags you down.

3. Simple, fast and uncomplicated. If your question is complicated, write it down and send it to the other party. Use your phone to let the other person know that you want to send him/her an email. You can also ask some questions on the phone that need to be considered by the other party, just don't say too many details. If you are considered such a person, your phone will go to voicemail.

4. Be grateful. You want the other person to know how grateful you are. Express your gratitude and let the other person know that your value is recognized.