However, in recent years, due to the accelerating economic development of fourth-tier cities, parents' ideas have gradually changed, and now many institutions have turned their attention to domestic fourth-tier cities. However, how to set up education and training institutions in fourth-tier cities and whether there is a mature training model to guide everyone has always been the biggest headache for investors. The following small series will answer you one by one:

The status quo of fourth-tier cities is:

First, small workshops are mixed. Hang a signboard and recruit a few students, and it will become a tutor center.

Second, the prices are uneven. In order to compete for the number of students enrolled, various tutor centers are engaged in fierce price wars.

Third, school teachers take students seriously. Some are blatant, others are deceptive, especially in primary schools.

Fourth, the market demand is large, and training and counseling have entered the homes of ordinary people.

Therefore, take a county-level city as a pilot:

Reason for entering the market: 1: The market needs a lot. 2. Avoid competition from big institutions. 3. Explore a set of training, exploration and replication suitable for the development of fourth-tier cities. 4. Low risk (low investment and operating costs)

Pre-operation thinking: break the existing market structure, draw up a formal counseling plan, and reposition pricing with reference to the existing market price.

Matters needing attention: there are many projects, such as primary school Olympic math class, senior high school entrance examination special class, synchronous remedial class, one-on-one and independent class. A wide range, natural enrollment is few, and even some classes can't be held, or only one or two students sign up for classes. The reason is that some parents' names sound strange and I don't know what time it is. Of course, the enrollment is very small. Therefore, after a period of practice, it is proved that intensive afternoon homework classes and one-on-one personalized counseling have better enrollment effects.

After the opening of fourth-tier cities, we must pay attention to the reputation of parents. Therefore, while doing a good job in education, we should also pay attention to the improvement of services. Fourth-tier cities have great potential in the development of many cities. Therefore, it is a development trend to offer education and training courses in fourth-tier cities in the future.