According to Haagen-Dazs China official website's explanation, the gift card can be paid with a membership card, so that you can get corresponding points. At the same time, you can get points by using gift cards.

Integral is one of the important features of Haagen-Dazs membership card. In addition to buying gift cards, you can also use membership cards to earn points when spending in Haagen-Dazs stores. Points can be exchanged for coupons, gifts, etc. Members can get extra benefits on their birthdays.