The first category is the traditional offline mode.

1 recommended to students through the registration point channel; Examination registration point is undoubtedly the best channel to directly face the target customers, quickly build trust and promote direct sales or after-sales.

Recommend some online courses as gifts to students through face-to-face teaching; Online school courses are combined with offline courses, and some online courses are used as gifts to make recommendations and guidance to attract customers to buy other courses.

3 old customers and big customers contact sales; Establish contact files of old customers, arrange regular return visits, inform relevant examination information and remind relevant courses of preferential policies. Large customers conduct targeted group buying and other profitable activities.

Conduct conference marketing through various forms of activities such as open classes; Conference marketing is one of the commonly used publicity methods in online schools. Appropriate profit, guidance and stimulation of herd effect can often produce very good results.

The second category is the online channel of the network.

5 bring traffic through SEM (including SEO and bidding, etc. ); Through keyword screening and analysis, relevant thesaurus files are established, and a large number of data records are established for students before and after the senior high school entrance examination. Through SEO or bidding, targeted purchase traffic is brought.

6 through traditional network channels: classification stations, forums, Q groups, soft texts, etc. Each channel arranges a specialist to carry out publicity, exploring better channels to keep publicity, and the soft text of user experience is very effective for word-of-mouth publicity.

7 Social media marketing of new media group buying Weibo WeChat APP; ; Learning card group purchase, official Weibo WeChat, APP application and other new media channels.

8 self-built website alliance; Establish a website alliance similar to cash recommendation purchase, and arrange special personnel for website cooperation and contact.

9. Make the topic events spread on the Internet; That is, hype, detonating the eyes of netizens.

The third category is the agency cooperation mode.

10 develop franchise chain stores to obtain local students and publicity resources through city branches.

1 1 and other training institutions jointly exchange resources; Learn from each other's strengths and develop together,

12 school teacher-student agency; Campus is a treasure of online education, and the market potential of students in school is unlimited. Students of related majors may become our target customers when they are at school or after they leave campus.

13 bookstore, newsstand for publicity.