1. Ownership and operation mode: DJI authorized store is a retail store operated by a third party. They signed a cooperation agreement with DJI company and obtained the authorization to sell DJI products in a specific area, while the direct store is a retail store directly owned and operated by DJI company.
2. Product selection and inventory: DJI's authorized stores and direct stores sell DJI's products, while direct stores have wider product selection and richer inventory, and they directly cooperate with DJI and are supplied by the company.
3. Price and promotion activities: There are differences in product prices and promotion activities between DJI authorized stores and direct stores. Direct stores will provide more discounts, concessions or special promotions, while authorized stores will offer more stable prices, and large-scale price adjustments are not frequent.