The early education industry has always been a promising industry, known as the eternal sunrise industry, and no matter what happiness is, the whole society is really developing rapidly now, and the prospect of the early education industry is even more promising. In fact, in China, the development of early education industry is not long, and the price is very high. Some early education training institutions understand the truth that "women and children are the easiest to make money", especially "winning at the starting line", and parents should pay the bill appropriately. It seems that this industry is about to usher in an outbreak. Not only entrepreneurs have entered this field, but also many giants have flocked in. The ideal is beautiful, and the reality is very skinny. The author communicates with many internet entrepreneurs who have cut into the field of early education. Basically, everyone in this field has a hard time, and few people really make money. In fact, if you don't make a learning tablet and other hardware like many traditional manufacturers to fool parents into making money from the hardware, there is really no real Internet business for parents to pay the bill. 1, free application, advertising revenue.

This is certainly not a feature in the field of early education. The general revenue model of Android platform is that applications earn revenue by advertising for free. Moreover, domestic netizens have always been used to free lunches and are not used to paying for Internet services, which is the case in the whole domestic environment.

It cannot be said that the application of early education caused by this idea generally does not make money. In fact, some companies mainly make profits in this way.

Baby Bus, an early education startup in Fuzhou, mainly provides free high-quality early education products. Its products are divided into 1-3-year-old enlightenment station and 3-6-year-old exploration station, which are classified as cognition, nursery rhymes and games respectively, and the number of product groups is huge.

Most baby buses are free products, relying on advertising to achieve revenue and profit. In fact, it is rare for the whole early education industry to achieve profitability, and it is also quite rare for baby buses to rely on advertising revenue to achieve profitability.

2. Charged applications

The typical charging application is the products launched by Smart World, such as the recent Harry preschool series products, and several products are among the best in the domestic education charging list of AppStore. A smarter world is a project led by the preschool education expert project team of East China Normal University. Because of its authority in preschool education, these preschool education products can still be recognized by parents.

Many companies push free apps and paid apps together. As mentioned above, Baby Bus also has a paid app, which ranks among the best in the list of education fees.

3. In-app payment

There are also some applications that take the curve to save the country and provide free downloads of products. Some functions in the application are provided for free use, but a few functions that seem more practical are set in the form of in-app payment and purchase unlocking. If you want to use these functions, you need to pay.

This way is a kind of payment, which seems to be a compromise that comes out of a helpless compromise. First attract users to download for free, and then use the free function to let users experience. Only when they feel that the quality is better will they pay for the charging function. But doing so may make users feel resistant.

The baby answers questions reported by Lei Feng. com. Com is such an application. Baby Daren refers to the gameplay of battle games, which is an early education knowledge quiz application using online battle forms. The problems in application involve many aspects of early education, including cognition, thinking, language, art, behavior habits and so on.

The download of Baby Daren is free, but only the basic topic package is used for free after entering the application. Locked animal and music problem packages need to be unlocked for a fee. These problem packages all have corresponding theme focus, and the difficulty has also increased.

4. Develop sideline or periphery.

This way of generating income is very real, but obviously you can feel helpless and faint sadness.

In fact, according to the author's understanding, there are many internet companies engaged in this sideline in the early education industry, which also shows the hardships in the early education field. Even the well-mixed baby bus mentioned above has opened a Taobao shop to sell children's clothes.

There is also Tin Man Technology, which has relatively good living conditions in China. In addition to mobile applications, it also produces many early education books. In addition, many communities for parents of young children will provide services such as group buying.

5. Early education application is a sideline.

Of course, many early education applications are launched by companies in other fields of early education, so early education applications are only a sideline. For example, many companies that play children's games, publish or make physical books on early childhood education, and so on. They are familiar with children and preschool education, and can't bear to chase this wave in the era of mobile Internet.

In fact, many times because of their specialty, the product quality is still quite good. However, they are not familiar with the internet, such as product promotion, which is their disadvantage and may not open up the market situation.