Market thrust of artificial intelligence education and training in 2020 (PEST);
(1) Policy promotion: The development plan of the new generation of artificial intelligence points out that:
In 2020, the artificial intelligence industry will become a new important economic growth point, and the application of artificial intelligence technology will become a new way to improve people's livelihood;
In 2025, artificial intelligence became the main driving force of industrial upgrading and economic transformation in China, and the construction of intelligent society made positive progress;
In 2030, the theory, technology and application of artificial intelligence reached the world's leading level and became the world's major artificial intelligence innovation center.
This year is the fourth year of the plan, and it is also the key year "2020" pointed out in the plan. Therefore, this year, the state's propaganda and implementation of the artificial intelligence industry will inevitably increase.
(2) Marketing: In 20 19 years, the market scale of AI programming education will reach 10 billion, and it will reach 50 billion yuan in the next five years. When AI education gradually becomes a compulsory subject in school, it will drive the off-campus training market, and as an English and mathematics tutoring market, it will reach 1000 billion.
(3) Social concept: Due to the influence of industries such as computers, Internet, and scientific and technological innovation products, the social demand for scientific and technological jobs is increasing rapidly. At the same time, a new group of parents (post-80s and post-90s) are more open-minded, pay more attention to their children's all-round quality education, have a high awareness of new technologies, and are more tolerant and willing to invest in education.
Moreover, AI technology has also made many outstanding contributions in this epidemic. Including: robot, image recognition, body temperature detection and so on. These technologies greatly improve the safety and efficiency of epidemic prevention and reduce the possibility of cross-infection.
Youbixuan epidemic prevention robot
(4) Technology popularization: the programming operation is reduced, and the affinity of educational robots is strong, which makes it a reality to popularize AI education for all ages. At the same time, online education is booming, combining offline and online to enhance the scope and experience of training in all directions.
Market resistance of artificial intelligence education and training in 2020;
(1) epidemic impact (it is estimated that the direct impact on the start of school should be at the beginning of May, and it will continue to affect at least the second half of the year): the epidemic has a great impact on all off-campus teaching and training, and there is no need to recruit new students without attending classes. At the same time, it is very difficult to simply consider survival. We still have to face a period of make-up lessons at school and parents' psychological needs for safety (which leads to the failure of normal teaching)
(2) The market is mixed: from 2065438+07 to 2020, AI education has just started, and many new enterprises are pouring in, among which the proportion of enterprises with in-depth understanding of education is small. Enterprises that know AI but don't know education coexist with enterprises that know education but don't know AI, and they continue to learn from each other in market competition and expansion. There are no AI education giants yet. Therefore, the training market will continue to be chaotic, waiting for the emergence of unified industry standards.
So to sum up, in 2020, the artificial intelligence education and training market is bound to rise steadily (or even run fast). But how to break through and gain a firm foothold needs more efforts.