UCLA = University of California at Los Angeles is the abbreviation of California State University at Los Angeles, which was founded in 19 19, and has a history of more than 80 years. With the rapid development of American economy and the gradual socialization of university education, UCLA, as a prestigious school with world-class reputation in academic, sports and art fields, enjoys excellent brand reputation among the new generation of young elites in China, which is the most important asset of elite brands.