So, what is WeChat?
Borrowing the official explanation of WeChat, WeChat is a mobile phone chat software launched by Tencent at the beginning of 20 1 1, which can quickly send text and photos and support multi-person voice intercom. Users can quickly send voice, video, pictures and text through their mobile phones or tablets. Wechat provides public platform, friends circle, message push and other functions. Users can shake "people near the search number" and scan the QR code. At the same time, they can share the content with friends and circle of friends through WeChat.
From the above definition, WeChat is just a chat tool. However, a tool has such great charm that almost everyone looks down at his mobile phone every three minutes. Is it really just a simple tool? Obviously, it is more than just a chat tool.
So, what exactly is WeChat?
Wechat is actually a lifestyle.
The furthest distance in the world is that I am sitting opposite you, but you are brushing WeChat. This sentence vividly outlines the life scenes of people in the WeChat era.
First, WeChat is a communication tool. Compared with traditional QQ, WeChat is more timely and functional. Since its birth, WeChat has been a powerful social platform with user relationship as its core. No matter where you are, you can establish contact with friends through WeChat. The voice chat provided by WeChat is fast and cheap, and it is more free than the telephone, but it can also directly feel the current mood of the other party. So now, as long as there is something to contact, we will almost subconsciously open WeChat.
Second, WeChat supports the use of cross-communication operators and cross-operating system platforms. No matter what brand or model of mobile phone, no matter which communication operator, no matter where you are, you can communicate with your friends through WeChat unimpeded. On wechat, there are almost no restrictions. The circle of friends function provided by WeChat can show yourself in all directions, and you can also keep abreast of your friends' life trajectories and bring them closer. With the help of WeChat, it has been realized that heaven is still our neighbor.
Third, WeChat contains unlimited business opportunities. By the end of 20 13, the number of WeChat users had exceeded 600 million.
The binding between WeChat and mobile phone determines the binding between WeChat and people. Therefore, the marketing on WeChat can be accurately delivered to the eyes of every individual. Wechat focuses on people, and it is the communication between people. This is the core value of WeChat.
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