1. Skill sharing
Established: 20 1 1 year.
Founder: Malcolm Ong and Michael Karnjanaprakorn.
Innovative perspective: a platform for learning anything.
Previously, Skillshare launched an educational platform similar to "ordering food". Teaching experts can teach a class according to any subject, and anyone can take this course, paying only $20 or $25. However, in March last year, Skillshare underwent a transformation, and they launched a self-service package of $65,438+00 per month. This business model allows users to learn all the courses on the platform for only 10 USD per month.
Unlike most educational start-ups, Skillshare's teachers are not professional professors in top universities, that is to say, if you want to be a teacher and impart knowledge to everyone, there is absolutely no need to have a doctorate. On the student side, things are simpler, because the cost of learning knowledge is not expensive at all, and this platform can make you "never too old to learn".
Experience: Relying on the professional knowledge and wisdom of ordinary people, we have developed an educational platform that everyone can participate in.
Step 2 locate
Established: 20 1 1 year.
Founder: Lake Katrina
Innovative perspective: rely on the data and trends provided by part-time fashionistas to provide smarter personalized modeling.
KatrinaLake, founder and CEO of StitchFix, said that his company has explored a virgin land in retail, which is a combination of art and science. Her startup company has a special algorithm to deal with the survey of new users' fashion styles, and then give feedback according to the information received, helping Stitch Fix to develop the most suitable fashion clothes for users among more than 300 part-time fashionistas in California and Texas. They will send a gift box containing five fashionable products to subscribers to ensure that they will be loved by users. Lake said, "No service provider can provide a truly personalized retail experience, and the price is so favorable that only Stitch Fix can do it."
The initial users of StitchFix are urban white-collar workers around the age of 25. Because they are very busy at work, they don't have much time to go shopping, but these people like fashion very much and want to dress themselves up beautifully. With the development of the company, Lake is very clear. She knows that "many women don't have time to dress themselves up". Both housewives and female executives in the workplace have received rave reviews on Stitch Fix. "We can focus on one thing, and then provide users with an interesting and enjoyable retail experience and bring them real personalized services." Lake said.
Experience: Developing products through intelligent data will bring surprises and happiness to consumers and save consumers time.
3. Wobi Parker
Establishment time: 20 10.
Founder: David Gilbaud, Neil Blumenthal, Andrew Hunter, Jeffrey Ladle.
Innovative perspective: bypassing intermediaries, especially those giant intermediaries, transforming a medical device into a fashion accessory.
WarbyParker's influence is undeniable. Now the science and technology reporters in the circle take Warby Parker as an example. When they mention a traditional industry, they will say "be Warby Parker of the industry". For a long time, the glasses industry has been dominated by Luxottica Group, but Warby Parker has made a breakthrough in price. They changed the luxury way of buying glasses, and now it's a bit like buying shoes online. The consumer commented, "Hey, really, a pair of glasses is only 95 dollars, so I want a pair of blue ones." Warby Parker started as an e-commerce, and now they all have physical stores, which are equivalent to luxury stores like Tiffany's. Warby Parker's glasses have many styles, such as "The Standard", "Alchemy Works" and so on. Not only did it remove the intermediate links, but it also added many cool elements and social functions. Ultra-low price and fashionable feeling, what can attract consumers more than these two points?
Experience: changed people's views on an industry.
4. Paperless Post
Time of establishment: 2008
Founder: James Hirschfeld and Alexa Hirschfeld.
Innovative perspective: completely changed the world of words, starting from the online, the tropic of cancer.
Founded in 2008, PaperlessPost is the biggest competitor of the US Postal Service, which encourages people to post notices and invitations by email. They have hundreds of design templates. This website is free, but if users need to use advanced templates and envelopes, they only need to pay "coins" in advance. At the end of 20 12, they created another income model and launched a paper-based paperless postal service, which allowed users to design a card on PaperlessPost.com website and then send it to each other electronically or by paper post.
AlexaHirschfeld revealed to the media that 60% of PaperlessPost users want to send cards by paper mail. "They told me that they like paperless postal service, but at some point, they also need to use paper to send things, because after all, paper still has texture and can be preserved for a long time." At the same time, the company's digital innovation speed has not slowed down. In order to improve its aesthetic design, they cooperated with many designers and shared their income. These famous designers include J.Crew, Oscar de la renta and Kate Spade, who are all responsible for the template design of paperless postal websites.
Experience: Attach importance to design aesthetics.
5. Handbooks
Establishment time: 20 12
Founder: Uman Dewar, Osin Hanrahan, ignacio Leonhardt and Na Wei.
Innovative perspective: customized housework services, such as cleaning rooms and repairing household appliances, can be easily completed through mobile app.
We live in an era of customization. If we want something, we can't wait to get it at once. At this time, Handybook appeared. They provide services in 26 cities in the United States and recently raised $30 million to help improve the team, especially the company's mobile engineering development team. Hanrahan said, "We set up Handybook to help you solve the problem of housework service. We can provide remote services and manage these services." The number of Handybook per week is above 10000. According to the company, their growth rate has remained at 20%.
Experience: Convenience is the key.
6.Popsugar
Time of establishment: 2006
Founder: Brian Sugar, Lisa Sugar, Andy Moss, Jason Lear, Arthur Chinard, Krista Motz.
Innovative perspective: diversified symbiotic income streams to provide services for female users of Popsugar.
Popsugar's services cover people's interests, such as entertainment, celebrities, fashion, beauty, fitness, food, parenting and so on. , and provide services in various forms, including online, App applications, TV and so on. In 2007, the company acquired ShopStyle, a shopping search engine company, and they cooperated with Birchbox Company to launch Popsugar Mustave, a fashion suit recommended by PopSugar Editor. Popsugar has become a global lifestyle brand, with 465,438+million unique visitors and 234 million page views every month.
Experience: Content-driven business, people like one-stop service.
7.NatureBox
Establishment time: 20 12
Founder: gautam Gupta and Kenneth Chen.
Innovative perspective: a brand-new ordering service, Naturebox orders healthy snacks every month.
Naturebox received $64 million in financing to provide healthy snacks. So far, they have made achievements in controlling food science and unhealthy additives. Moreover, Naturebox has developed 120 kinds of snacks, which can hold 1 10,000 containers. Half of their subscribers are concentrated in the midwest of the United States, where there are abundant organic markets, few WholeFoods supermarkets and fierce competition. "We solved a problem and delivered better snacks directly to people's doorsteps," said Amanda Natividad of NatureBox. "We make those who love snacks feel extremely happy." In 20 13 years, the company experienced a 20-fold growth, and the blog traffic on the company's website also increased steadily, which shows that more and more people are interested in healthy eating.
Experience: Make your products different from competitors and help enterprises gain competitiveness.
8. Huxter
Established: 20 1 1 year.
Founder: Erica Bell and Katie finnigan.
Innovative perspective: track the goods you want through inventory, and make your shopping more enjoyable through an interface similar to Tinder application.
Hukkster can provide consumers with maximum discount information. The Hukk It Chrome plug-in developed by this startup company provides consumers with a one-click experience, and it is easy to track the discount code (real-time) of the goods you want to buy, including clothing, accessories and household utensils (70% of the discounts in the market are provided through discount codes). Hukkster tracks discount codes, then sells them according to inventory levels, and then sends real-time reminders to shoppers. According to Bell, the founder of the company, the reading rate of the reminder email sent by Hukkster reached 70%, which he thought was a win-win model for both buyers and sellers. Hukkster works directly with brands to help drive traffic and efficiency; And consumers can get the goods they are interested in through the discount code. "At present, paying members of Hukkster can shop directly on our platform (partners can send better and more personalized sales reminders by paying more commissions)," Bell said. "Hukkster is very excited because we are currently in direct negotiations with many brands." Hukkster collects data through its own application. The interface of this app is very similar to Tinder app. Consumers can slide the screen to the left to select their favorite products, and slide the screen to the right to delete them.
Experience: Shoppers like to save money. Help them achieve this goal and achieve a win-win situation.
9. Zola
Establishment time: 20 13
Company founders: Ma Shanlin, Zhong Kouxin and Kevin Ryan.
Innovative perspective: A personalized online wedding gift shopping website for wedding registration can support groups to buy large gifts and "cash funds".
The founder of the company, Kevin Ryan, is a veteran entrepreneur. He founded Gilt and other start-ups in new york. He thinks marriage registration is very outdated and unimaginative. With Pinterest helping couples imagine many creative wedding ideas, Zola is a website that contains pictures, wedding suggestions and other content, including a list of unmarried service wishes and gifts. I hope the couple can tell their wedding stories through this website. According to Ma, another founder of the company, 3,000 couples used their services in the first year of its establishment, and 65,438+600,000 couples registered in the first seven months. Ma said that Zola was mainly passed on by word of mouth.
Unmarried couples can create their own personalized website through Zola. They can add photos to the website and list the wedding gifts they want to receive, such as kitchen utensils, food and furniture. Ma said that Zola's best sellers are rock cast iron frying pans, waffles and noodle boards. Unmarried couples can choose the time to send gifts to avoid the situation that gifts arrive too early or are not used too late. Zola's goal is to develop into a larger O2O shopping platform with more categories. To this end, Zola is gradually expanding the scope of services. For example, on Zola, you can find many goods that traditional stores can't find at all.
Experience: A beautiful scheme can provide personalized service, which can help enterprises make great achievements and reshape the traditional wedding form.
10.uber
Time of establishment: 2009
Founder: travis kalanick and Garrett Kemp
Innovative perspective: the use of on-demand drivers and dynamic prices has subverted the traditional taxi/transportation ecosystem.
Despite legal difficulties and pricing problems, Uber has become the most popular taxi tool in some big cities in the world. Up to now, the company has raised $6,543.8+$500 million, and they also hinted that they will continue to expand into the logistics market, such as providing same-day delivery service or other errands. When you see countless cars on the street completing their "tasks", Bezos, do you see what the future looks like?
Experience: Innovation is a tough battle, but it is also a battle worth fighting.
1 1. Airbnb (short rent Platform, USA)
Time of establishment: 2008
Founder: Brian Ceschi, Joe Gebia and Nathan Blatchick.
Innovative perspective: create a sharing economy, use vacant houses, apartments and even their own homes to subvert the hotel service industry.
Uber, Airbnb and other companies are troubled by legal issues, but the entire market value is as high as 654.38+0 billion US dollars. Airbnb has become a model of sharing economy, and of course there are companies such as Rent the Runway, Raffles and Neighborgoods. This behavior of consumers is called "collaborative consumption", and the website has helped 4 million travelers book accommodation.
Experience: Sharing is caring. P2p mode helps consumers save a sum of money, and also helps car owners transfer money, creating a more authentic local experience for travelers.
12. Rent a runway
Time of establishment: 2009
Founder: Jennifer Hyman and Jenny Fries
Innovative perspective: Rent high-end clothes, create a "Cinderella moment" for others, and provide women with some opportunities to try and experience clothing brands that they don't often wear.
With more and more photos on Instagram and Facebook, it means that women will prefer to wear clothes that don't repeat. Renting the runway allows users to rent clothes for important occasions at the price of brand-name clothes 10%- 15%, thus solving the problem that most women have been facing that they are covered in clothes but find nothing to wear.
Experience: It is also an effective sales method to let users put on their dream clothes and try them on before buying them.
13.Birchbox
Establishment time: 20 10.
Founder: Katia Boshan and Haley Barna.
Innovative perspective: order cosmetic boxes to satisfy your inner desire for beauty "little devil"
Birchbox is a cosmetics startup, but it shocked the whole industry. Birchbox brings users cosmetics selected by experts, which often brings surprises to consumers. The growth of this company has proved that their business model is very effective, and at present, it has also obtained financing of 710.9 million US dollars. "We still feel that we have just begun, but at this moment, it is a turning point. In our view, this industry is full of competitiveness, motivation and passion. " Katia Beauchamp, the founder of the company, said.
14. Next door
Established: 20 1 1 year.
Innovative perspective: Create a social network of 1 1 billion dollars through "neighbors".
Nextdoor was founded on 20 1 1 10, focusing on creating neighborhood websites in private communities, helping neighbors in a specific range to get to know each other, exchange opinions and share suggestions, organizing virtual neighborhood watch, and reducing the occurrence of crimes. Every website is password-protected and cannot be seen by search engines. Before joining, members need to verify their addresses to ensure that members can trust each other.
Currently, Nextdoor helps operate more than 53,000 such community websites in the United States. The company also maintains cooperation with about 650 local government agencies, so that they can exchange the latest important information with the community in time, including the situation of local police and emergency notices.
Recently, the company also opened the Nextdoor service to the public sector, so that the municipal authorities can communicate with local residents more conveniently.