Enshi Yulu is one of the famous green tea products in China, which originated in Enshi, Hubei Province and enjoys a high reputation for its excellent quality. In recent years, the industrialization of Yurun Enshi has developed rapidly, and in this process, tea demonstration culture has been paid more and more attention.

Tea demonstration culture is one of the core competitiveness of Enshi Yulu, which is not only the cultural heritage of Enshi Yulu, but also the brand image of Enshi Yulu. In order to promote the further development of Enshi Yulu Tea Culture Demonstration Zone, it is necessary to make a good overall plan, define the development goals, paths and key points, and create a distinctive, dynamic and competitive Enshi Yulu Tea Culture Demonstration Zone.

Second, the development goals

1. Construct a complete demonstration system of Enshi Yulu tea culture.

2. Expand the influence of Enshi Yulu tea demonstration culture, and improve its popularity and reputation.

3. Promote the upgrading of tea industry in Yurun Enshi and promote its sustainable development.

4. Realize the integrated development of tea industry and cultural tourism.

Third, the road to development

1. Excavate the regional cultural connotation of Yulu in Enshi, and build a tea demonstration culture on this basis.

2. Carry forward the cultural heritage of Enshi Youlu and improve the cultural quality and taste of tea consumers.

3. Take quality as the core to promote the upgrading and transformation of the tea industry.

4. Create a demonstration area of tea tourism integration, provide comprehensive tea tourism services, and promote the integration of culture and economy.

Fourth, focus on development

1. build Enshi Yulu tea demonstration base, and carry out demonstration work such as demonstration production, demonstration sales and demonstration services.

2. Integrate Enshi Yulu tea culture resources, and strengthen the education and popularization of tea culture.

3. Promote the construction of tea museum, record the development of tea, and show the treasures of tea culture in Yurunshi.

4. Build a demonstration area for the integration of tea and tourism, relying on the tea culture and tourism culture in Yulu, Enshi, and build a variety of services such as tea sightseeing, tea leisure, tea tourism and tea culture exchange.

Verb (abbreviation of verb) implementation measures

1. Strengthen planning and design, and form a development path and blueprint that conforms to Enshi Yulu tea demonstration culture.

2. Set up a professional team to be responsible for the development and promotion of tea demonstration culture.

3. Strengthen coordination with relevant departments, and use policies and resources to support the development and promotion of tea demonstration culture.

4. Relying on the existing tourism resources and facilities, develop the integrated service of tea and tourism.

5. Strengthen marketing propaganda to improve the popularity and reputation of Enshi Yulu tea culture.

Abstract of intransitive verbs

The Master Plan of Enshi Yulu Tea Culture Demonstration Zone provides a clear development path and implementation measures for the upgrading and transformation of Enshi Youlu cultural industry. By promoting the development of Enshi Youlu tea demonstration culture, it will effectively promote the coordinated development of tea industry and cultural tourism, and provide a strong impetus for the sustainable economic and social development of Enshi Yulu.