Industry is the general name of organizations and individuals that produce similar goods or provide similar services. ?
Occupation = industry+position, and industry accounts for half, which largely determines the professional experience. ?
From the perspective of salary returns, there is a gap between industries. In the same city, the working years, education, position, internet and financial industries are about 20-30% higher than the average level. The fast-growing track may also have a bonus period, and it is possible to get rich in a few years. ?
There are differences in the development speed of industries, and there are many opportunities and fierce competition in industries with fast development speed. People in different industries have different career growth and development opportunities.
Industrial atmosphere greatly affects the happiness of professional life;
1. Decide what kind of people are around your colleagues. ?
2. Industry style. ?
3. What kind of users does the company serve? ?
4. What are the company's core competitiveness and core resources? ?
5. Your sense of long-term value.
Dismantle industrial chain
No industry can be monolithic. The first basic work for us to do industry analysis is to dismantle the industrial chain. ?
Dismantle an industry quickly and see what links there are in an industry, what upstream and downstream there are in a company, and what is the relationship between these links.
For example, the education industry of k 12 can be decomposed into the following formula:
K 12 education = teaching materials+teachers+teaching scenes+sales channels+students' needs.
Just disassembling is not enough. "Industrial chain analysis" is actually a very arduous task, and the following issues need to be clearly explained:
1. What are the upstream, upstream, downstream and downstream companies of a company and their peers?
2. If the final retail price of a product is RMB100, how is the composition of this income distributed in each link, and what is the profit of each link?
3, products, channels, who take the big profits? Why? ?
4. Why can a company that can make a lot of money earn this money? What risks and obligations does it undertake? Is it logistics? Is it service? Or money?
Industry life cycle and growth rate
Try to enter a growing and mature industry.
Fast growth means more opportunities and rapid changes, but the general risks may be greater and the competitive pressure is greater. ?
What do you think of the growth rate? It can mainly look at the situation of the year-on-year growth of transaction volume or number of users relative to the GDP growth rate. ?
20-30% year-on-year is rapid growth, and more than 50% year-on-year growth is excellent growth. I will be able to ride a rocket soon.
Forecast the future changes of the industry
The future development trend and changes of the industry will determine the future competition and pattern of the industry. ?
It can be predicted from the following four aspects:
1. Changes in the demand side: For example, young people's demand for secondary culture led to the rise of Bi Li, and the demand for video entertainment led to the rise of Tik Tok. ?
2. Supply side changes: For example, the supply of core components of electric vehicles is no longer blocked by foreign countries, bringing prosperity to domestic new energy vehicles. ?
3. New technological changes: For example, the progress of QR code technology has brought the popularity of mobile payment.
4. Changes in other factors: Policy factors have led to a sharp decline in the education and training industry, and new insurance regulations have also limited the rapid development of Internet insurance.
industrial concentration
Some industries, such as instant messaging and e-commerce platforms, are basically 72 1 formations, and the winners take all the food. This is high concentration.
Some industries, such as catering and education and training, are trillions of markets, but they are extremely scattered. No company can achieve a market share of more than 10%.
High concentration industries try to choose the top companies in the industry, and it is difficult for the tail companies to develop high probability business.
However, a highly concentrated industry also means fewer choices for job-hopping in the future, so it is also important to accumulate personal brands and assets in this industry.
High concentration industries try to choose the top companies in the industry, and it is difficult for the tail companies to develop high probability business. However, a highly concentrated industry also means fewer choices for job-hopping in the future, so it is also important to accumulate personal brands and assets in this industry. ?
Decentralized industries can consider small companies and even excellent startups. Because the market is scattered, each company has its own way of survival, and the degree of competition is not high.
Industry concentration is also dynamic. The most challenging, opportunistic and high-risk change model is that the industry is extremely fragmented at first, and then the winner takes all the food. Joining such an industry, the short-term pressure is enormous, but the growth and return are also enormous.