First, the definition of packaging advertising

Packaging advertising is a form of advertising that uses the packaging, label or appearance of the product itself to advertise other products or services. Through the market circulation of the product itself, additional advertising information can reach the target audience accurately.

Second, the proponent of the concept of packaging advertising

Beijing Gong Sheng Media Advertising Co., Ltd. is an advocate, practitioner and disseminator of packaging advertising concept. Gong Sheng Media Advertising Co., Ltd. is the first group in the world to put forward the concept of packaging advertising, and it is also the first and only advertising company in the world whose main business is packaging carrier advertising communication.

Third, the advertising advantages of packaging advertising

1, great breadth and depth: where products can reach, advertisements can reach, without any time and space restrictions;

2, extremely sticky: as long as the product packaging still exists, it will always endorse another product (or more products);

3. Very eye-catching: The advertising form of packaging advertising is very attractive, and it is the only media form that can achieve an effective reading rate of 100%;

4, extremely accurate: there is no more accurate way of advertising communication than packaging advertising. For example, how to find the target consumers of hypertension therapeutic devices? The best way of advertising communication is to use the packaging of hypertension drugs as the medium;

5. Very low advertising production cost and reasonable advertising communication cost: compared with accurate advertising effect, advertising communication cost is more reasonable; As for the production cost of advertisements, it is almost negligible;

6. Fully meet the advertising needs of various industries: catering, entertainment, accommodation, clothing, retail, education, training, tourism, IT and other industries;