Teacher n himself has had the idea of starting a class since he was 20 years old. Because she was young and lacked funds at that time, she never started, but she always paid attention to this market trend of dance classrooms, including the choice of areas, the popularity of various dances, the price of teaching fees, the price trend of clothing and so on. It was not until eight years ago that I finally made up my mind to start my own business that I became an instant hit. Second, Mr. N raised the issue that the preparatory work should be in place.
The first thing she mentioned was that the geographical location of the class was very important. For example, she started a ballroom dancing class. Because ballroom dancing has no market among Japanese young people, it is absolutely impossible to open a dance classroom in places like Ikebukuro or Lugu Lake. Although Ya Dun is a shopping paradise for Japanese old ladies, there are not many rich people after all. Many residents living here will have a much more realistic idea. Dance classroom is not a supermarket, you can live without dancing and you can't live without eating. Therefore, it is tiring to have a meeting here for entertainment classes such as dancing, and the profit from making money is not necessarily great. So in the end, teacher n opened her class in the rich area of Freedom Mountain.
Secondly, the funding of dance classrooms. The so-called sufficient funds are not only the money that can be used to build dance class hardware equipment, but also the rent, expenses and publicity expenses for half a year. Because not all classes will recruit many students at the beginning. Think about it. If there are only five students in your class, but their expenses are not enough for your rent and miscellaneous expenses, will you continue to teach?
Propaganda work should be done early. If the hardware of the dance class is ready, it will be a big mistake, and it will cost you 2-3 months' rent. Teacher N started her propaganda work about half a year after the dance class was founded. The initial method was to contact many of her old friends, including the wife of his lover's friend. And often patronize coffee shops and restaurants around the dance classroom. On the one hand, we have a good relationship with local neighbors and understand the surrounding potential environment. On the other hand, I promote my own dance classroom. One month before the start of school, she advertised twice in the local newspaper. She said not to think that advertising before opening the door is a waste of money. In fact, it is to arouse people's curiosity, which may give her dance class a good start. In addition, when you meet the newspaper liaison, you must consciously attract them, because they are your ears, and you may get first-hand information about your opponent and other classrooms around you.
Third, you should know if you can manage it. There are many excellent dance teachers who think that it is better to start a class to earn money than to work for others, but many people end up in failure. The reason is that dancing well does not mean that the dance classroom is well run. It is a happy thing to do a job that suits you. If you are not sure about your business strategy, you might as well find a friend who knows it first. For example, how to promote your advertisement, where is the focus of publicity, how to formulate preferential policies, how to avoid unnecessary taxes and so on. I can't take care of myself in many things when I'm older, either focusing on teaching or focusing on management. It's very tiring to catch the two things together. When Teacher N started her career, her father gave her a lot of advice. Now, with the staff responsible for helping her run, she can devote herself to teaching.
In short, the issues to be considered will vary according to the national conditions. I hope these business experiences can be used for reference.