Advertising art design major

Core courses: graphic design foundation, graphic design, art foundation, Photoshop image processing technology, layout and font design, logo design and production, new media interface design, advertising poster design and production, packaging design and production, book binding design, etc.

Employment direction: mainly oriented to the visual design direction of print advertising design and production, website design and production, online shop art design, propaganda departments of enterprises and institutions at all levels, relevant educational institutions, advertising companies, design companies, cultural communication companies, internet companies and printing companies. QQNo.: 60529 1785

Film and television multimedia technology specialty

Core courses: video and audio processing, audio-visual language, camera skills, micro-film project production, MG animation production, new media operation, etc. Employment direction: mainly for Beijing-Tianjin-Hebei film and television multimedia.

Brief introduction of advertising art design major:

Advertising design is a discipline. There are advertising companies' marketing planning and graphic designers in enterprises and institutions. They have good entrepreneurial design ability in graphic advertising design, and can independently complete the design schemes of graphic dynamic advertising, film and television advertising, online advertising and other related industries.

Through the study and training of the basic theories and skills of advertising, students not only have a solid ability to engage in copywriting, planning, advertising design and production, but also pay special attention to the cultivation of computer advertising design ability and activity planning ability;

Pay attention to cultivating students' ability to analyze the effect of advertising communication and engage in advertising management, advertising market research and marketing. Make the students of this major become compound talents who know not only advertising art design, text advertising design, but also advertising communication and activity marketing.

The main destinations of graduates' employment are: advertising departments of newspapers, magazines, TV stations, radio stations, publishing houses and other news publishing units, advertising departments of enterprises and institutions, Chinese and foreign advertising companies, market research and consulting industries, etc.