If you ask an online group owner, he may tell you that in order to facilitate students to punch in their homework, or to facilitate students to get timely answers in the group if they have questions.
Of course, what he didn't tell you is that after building a group, you can make your course brand gather more potential energy through the following four effects.
Trust effect
With the post-90s and post-00s gradually becoming the backbone of society, when they no longer watch advertisements in TV, magazines and newspapers, when they disdain all kinds of eye-catching posters, when they no longer trust celebrity endorsements easily, and when they have consumer demand, where will they go for information?
They will ask their friends (probably KOL in a certain field) to know something about the products they need, and they will ask their friends in the community, who will believe the recommendation of the community leader in sharing. ......
Therefore, in the future business, it is very important to focus on the community, and the future economy is the era of vertical community.
In the future, people will basically buy products through the trust and reputation of the community.
Wechat group is the best and most effective tool for the community at this stage, so it is self-evident to take online courses as an opportunity to build a community.
The more communities with similar values, the more communities with common culture and beliefs, and the more fans, the more commercial value they have.
Double connection effect
The biggest role of the community is to connect-connect high-quality resources and everyone who is interested in resources.
In the past, many sales and consultants connected customers in the following ways: actively exploring customers-looking for interested customers-preparation before contact-contact-product introduction-facilitating transactions-after-sales service.
There are seven links in this, and no matter which link goes wrong, this thing can't be done.
And what is the problem solved by the community?
You built a "castle" and let your target group come to your "castle", but they are reluctant to leave after they come.
Why attract them?
Maybe it's based on a common hobby, maybe it's based on scarce resources, maybe it's based on valuable content. No matter what you are good at, you can match and link the target users.
Of course, online courses will attract students who are interested in the course content.
Groups can build closer ties through community connections, thus gaining more marketing opportunities. Get the APP, Fandeng Reading Club, Reading Club and Wu Xiaobo Channel all do this. Form secondary sales and post-marketing through the community.
How to establish closer ties with community members?
In the community, answering students' questions is a link;
In the community, the homework submitted by students is a link;
In the community, it is a link to publish the list of students who have done their homework well and show the Excellence of their homework;
In the community, the discussion of manufacturing and curriculum-related topics is a link;
......
Of course, a community based solely on interests or institutions may lack vitality unless a common value system is gradually formed within the community, and then a sub-culture within the community is formed.
Three-label effect
A striking and quality community will make the community members involuntarily show their identity as community members.
Looking through the circle of friends, you will find that everyone around you has his own personal tag online. What does this mean?
It shows that the "racialization" in the Internet ecology is becoming more and more serious. In the Internet age, people will be re-divided, forming one tribe after another, and each "tribe" will have its own circle culture. Everyone in the "tribe" will have a different identity tag.
It can be seen that community is a tool to label groups. Once the identity label of the community is recognized by everyone, it will amplify the potential energy of the whole community and attract more high-quality resources.
Therefore, it is necessary to set the tone for the community from the beginning, define the identity labels of community members from the beginning, and make community members willing to accept such identity labels through various designs (such as badges, cards, e-certificates, small gifts with LOGO, etc.). ).
Four word-of-mouth effects
A remarkable feature of the community is "output", and the community that can fully output is the community that has the opportunity to achieve exponential growth.
A good community will certainly inspire groups to work together to create high-quality output. The more the group outputs, the greater the value of the output content, and the more imaginative the future development of this community.
How to motivate everyone to output together?
First of all, we should work hard on the design of the whole learning project. There is no so-called curriculum design here, because curriculum+community is the operation mode of a learning project.
When designing this learning project, it is necessary to plan in advance what students can output after learning, how to output it, and how to visualize the output content. Of course, this requires a very high quality and practicality of the course.
The second is to set a benchmark in the community, let the benchmark bring hope to everyone, establish a punching mechanism or an integral mechanism, and trigger everyone's active participation and repeated exchanges.
Finally, good output has channels and rewards, so that students can not only experience the pleasure of output, but also satisfy their sense of accomplishment through output.
If we think about how the economic effects brought by these communities are related to the changes in information dissemination, we can explore and realize our own set of community "tactics".