Third-line brand Third-line brand is the lower brand in the brand, with low popularity and low market share. Borris Bed is a brand owned by Borris Furniture. The brand pays attention to the overall design, reasonable function, high quality and durability of the product. The main groups are young people and the middle class. Borris bedstead is made of solid wood, leather and other common materials, with a solid texture. The price of Borris bed is about 3500-5000 yuan, which is very close to the people, with low market awareness and low occupancy rate. So Borris bed is a third-line brand.